Recent press reports and complaints by hoteliers have called into question the credibility of travel-related user-generated content (UGC). Yet our understanding of the role of credibility perceptions in the context of UGC is limited, notwithstanding the rising interest in social media. Using an online survey of 661 travel consumers, this study applies the component-based structural equation modeling technique of partial least squares to examine online travelers' perceptions of the credibility of UGC sources and how these perceptions influence attitudes and intentions toward UGC utilization in the travel planning process. The model also draws on the theory of homophily to make predictions about the antecedent of credibility. Results validate the Source Credibility Theory in the context of UGC but also accentuate the central mediating role of attitude. In addition, the study finds support for perceptual homophily as a critical determinant of both credibility and attitude. Theoretical and managerial implications are highlighted.
Purpose
The purpose of this study is to explore consumer reviews with robotics based on the five dimensions for evaluating user experiences (i.e. embodiment, emotion, human-oriented perception, feeling of security and co-experience), as derived from research in human-robot interactions (HRI).
Design/methodology/approach
The study first reviews the five dimensions for evaluating user experiences in HRI and then analyzes user experiences with robotics at four hotels (i.e. Yotel New York, Aloft Cupertino, Henn-na Hotel Japan and Marriott Residence Inn LAX) based on reviews on TripAdvisor, Agoda, Yelp and Booking.com.
Findings
The findings highlight the influence of robotic embodiment and human-oriented perceptions on consumer experiences. The findings also suggest that users and robots can co-create novel experiences, with some guests even proactively seeking new opportunities to interact and communicate with robots to develop a certain level of “relationship” with them.
Research limitations/implications
An understanding of user experiences from HRIs can inform future hospitality and tourism research and management.
Practical implications
This study contributes to hospitality and tourism management by highlighting current practices with robotics to suggest areas of improvements for enhancing future consumer experiences.
Social implications
Consumer experiences will change rapidly as hospitality and tourism management deploys robotics in the future.
Originality/value
This is one of the early studies in the field to explore consumer experiences with robotics based on the five dimensions for evaluating user experiences from research in HRI. In doing so, this study provides a number of theoretical and managerial implications relevant for hospitality and tourism research and practice.
In view of the synergistic interaction between technology and hospitality services, this article reports the findings of a study that analyzed articles related to information technology (IT) published in Cornell Hospitality Quarterly ( CQ) and its predecessor, Cornell Hotel and Restaurant Administration Quarterly ( CHRAQ), a first-tier journal that places emphasis on the application of research to hospitality businesses. Through an examination of content from CHRAQ’s inaugural issue in the early 1960s to the latest volume (in mid-2011), ninety-five articles were identified as relevant. A content analysis revealed that more than half of the articles focused on the hospitality industry in general and that a substantial number of IT-related articles had been published since the 1980s. This article contributes to a better understanding of the progress of the IT research conducted by hospitality researchers over the past five decades.
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