Restaurants affiliated with the hotel industry play an important role in increasing revenue and responding effectively to customer expectations. This paper examines how perceived value relates to intention to purchase (ITP) in the context of hotel restaurant dining using a quantitative approach involving multiple regression analysis. In addition, the findings indicate that there are three significant key variables that positively contribute to ITP: perceived brand image, perceived quality and perceived sacrifice (both monetary and non-monetary price).

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Sustainable tourism aims to achieve a balance between the needs of tourists, the environment, local people, and businesses-a situation complicated by the numerous ethical issues at play. In this paper we present an original account of the ethics of Aldo Leopold, as it unfolds in his classic work, A Sand County Almanac. We argue that prior interpretations failed to incorporate Leopold's lynchpin cultural harvest idea into his larger 'land ethic', and that a proper understanding of the cultural harvest reveals how tourism and other recreational activities can drive a person's ethical development. Ultimately, the land ethic helps us protect and nurture the most precious sustainability resource: human beings that value and respect the environment.

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