Hotel Restaurant Dining: The Relationship between Perceived Value and Intention to Purchase

Ashton, Ann Suwaree; Scott, Noel; Solnet, David; Breakey, Noreen

doi:10.1057/thr.2010.5

Cited by 73 publications

(51 citation statements)

References 27 publications

(53 reference statements)

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“…Given that it fundamentally consists of a collection of features relating to consumer perceptions of product value, the perceived value can be boosted via the effects of positive word-of-mouth and can, in turn, enhance consumers' purchase intentions [16,46]. Indeed, Gounaris et al (2007) [47] reported that consumer purchase intentions and perceived value are positively related; as such, a loss of purchase intentions may occur due to a low level of perceived value [35].…”

Section: Relationship Between Perceived Value and Purchase Intentionsmentioning

confidence: 99%

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

2017

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Abstract:In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers' purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies.

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Section: Relationship Between Perceived Value and Purchase Intentionsmentioning

confidence: 99%

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

2017

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“…As a result, this will lead to lower participation in the adoption of m-healthcare technologies by the elders. Cost refers to the amount of money that consumers need to sacrifice in order to acquire a product or service (Ashton et al, 2010). Price variable has been integrated in many adoption studies to investigate its influence on the adoption process in a variety of information technologies (Kim et al, 2007;Bakar et al, 2008;Zhenyu et al, 2011;Yu, 2012).…”

Section: External Variables: Social Influence Trust Security/privacmentioning

confidence: 99%

Mobile Healthcare Adoption among Patients in a Developing Country Environment: Exploring the Influence of Age and Gender Differences

Faqih¹,

Jaradat²

2015

IBR

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This research was motivated by two considerations: (1) Mobile-based technologies have the potential to improve the delivery process of healthcare services, and (2) limited research has been implemented worldwide to focus on patients" perceptions towards the adoption of mobile healthcare, particularly in developing country environment. This research proposes an extended TAM model as a research framework to better understand the adoption process of mobile healthcare among patients. To serve the objectives of this study, a paper questionnaire was employed to collect data. Previously validated set of measurement items were used to develop the survey instrument. The proposed research model was validated using the PLS-SEM approach (WarpPLS 4.0) with a sample of 366 respondents. The results of the current study have provided adequate statistical support for the extended TAM model. With the exception of cost, all external variables incorporated in this model (including perceived ease of use, perceived usefulness, social influence, trust, and security/privacy) are found influential in shaping the patients" perceptions towards the adoption of mobile-healthcare technology. In addition, the current study demonstrates that demographic variables of age and gender have considerable moderating influence on the adoption of mobile technologies in healthcare systems in Jordan. The current research model can serve as a blueprint for future expansion of research in this vital field of study. Theoretical contributions, practical implications and future research directions of the study are also addressed.

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“…[3] mentioned that perceived value influence the intention to purchase (ITP). Perceived value consists of 3 elements, which are perceived brand image, perceived quality, and perceived sacrifice (monetary and nonmonetary price).…”

Section: Advances In Economics Business and Management Research Volmentioning

confidence: 99%

“…This is in line with the understanding of Ashton, Ann S. et.al. 2010 that the indicators of perceived sacrifice consists of monetary price and nonmonetary price [15]. In term of non-monetary perspective, the users might think that domain .id makes their business easier to notice by their customers.…”

Section: Advances In Economics Business and Management Research Volmentioning

confidence: 99%

Purchase Decision Process of Domain .id

Sabar¹

2016

Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

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--This research is aimed to examine the influence of price and service quality towards brand image and its impact on the purchase decision process domain .id. The secondary data are derived from the statistical data of the users of ccTLD (country code Top Level Domain) mainly during the year 2014-2015. This is a survey research using a list of guided questionnaires to collect primary data. The Structural Equation Modeling (SEM) is employed as the data analytical methods in this research. The population of this research is the users of domain .id. This research applies convenience-sampling technique and the sample size is 385 respondents. This research uncovers that, simultaneously, price and service quality have significant influence on brand image of domain .id. Price has been proven to have greater contribution compared to the contribution of service quality on the value of brand image. Furthermore, it shows that price, service quality, and brand image simultaneously influence purchase decision process. In this case, service quality contributes the most on the value of purchase decision process of domain .id.

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Hotel Restaurant Dining: The Relationship between Perceived Value and Intention to Purchase

Cited by 73 publications

References 27 publications

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

Mobile Healthcare Adoption among Patients in a Developing Country Environment: Exploring the Influence of Age and Gender Differences

Purchase Decision Process of Domain .id

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