This research was directed by the fact that Recreation Parks in Jakarta had not been optimising their performance so far. The total number of visitors of the Recreation Parks was not straightly in line with the total number of visitors to Jakarta. Tourists coming to Jakarta, both domestic and international, increased significantly year by year, whereas visitors of the Recreation Parks was fluctuating and decreasing since 2004. The main cause of this condition was the low performance of the corporate image of the Recreation Parks as perceived by the visitors. Accordingly, this research was focused on the efforts to increase the corporate image by analysing the attempts to upgrade the quality of value creation, promotion mix, and the evidence of service done by the Recreation Parks. The locus of this research was Jakarta the metropolitan city as one of the prime tourist destinations in Indonesia. By this choice, it is hoped that the result of this research would be applicable to all other destinations in Indonesia. The descriptive analysis was employed to uncover the performance of value creation, promotion mix, the evidence of service, and the corporate image of the Recreation Parks. The explanative analysis would statistically explain the relationship among variables, either simultaneuosly or individually, as well as identify the significant influence of each independent variable towards dependent variable. This research was aimed to search the visitors’ perception; therefore, the unit analysis of this research was consequently the visitors of the Recreation Parks in Jakarta. The charateristics of the chosen respondents were domestic visitors, adult, repeat visitors, and visitors who have ever visited all the 3 Recreation Parks in Jakarta. Data collection was done through observation, interview, and questioner addressed to 429 respondents. Data analysis was executed by path analysis. This research showed that the dominant influencing variable to increase the corporate image of the Recreation Parks was the evidence of service, mainly the physical evidence dimension. Moreover, it was identified that there were 2 solution factors in line with the concept of green tourism to be adopted to fasten the realization of Jakarta as a green city, ie green space and physical fasilities. In this case, the local government of Jakarta should widen the the area of green open space, improve the city’s drainage system, implement the city’s integrated garbage management, provide cheap and comfortable public transportation, execute emission control, diseminate soccial norms in line with the green tourism concept.
Museums are part of the fast-growing world of tourism. Museum Bank Indonesia (BI) is one of the museums professionally managed by Bank Indonesia. However, the number of visitors to the BI Museum has not matched expectations; there are still several complaints about service and visitor's satisfaction that are not directly proportional to the interest in returning to visit. This study aimed to analyze how much influence the dimensions of Service Quality on Visitors Satisfaction and its impact on the Revisit Intention to Museum Bank Indonesia (Museum BI). Furthermore, this study also aims to examine the theoretical relationship that Visitors Satisfaction is a prerequisite for Revisit Intention. This study uses a nonprobability sampling method. The number of samples was determined based on the Slovin formula calculation to obtain a total sample size of 275 respondents. The data analysis technique used was PLS-SEM with the SmartPLS version 3.2.8 application. The results showed that Responsiveness and Empathy directly affected Revisit Intention, while Tangibles, Assurance, Reliability, and Visitors Satisfaction had no direct effect on Revisit Intention. This study also proves that visitor's satisfaction does not have a significant impact on Revisit Intention. Visitors Satisfaction does not mediate the dimensions of Service Quality on Revisiting Interest. The strongest indicator is guide friendliness which correlates with satisfaction with service and interest in visiting the website. For this reason, researchers suggest encouraging museum management to maintain and improve the goodwill of guides and other museum staff as well as developing engagement patterns with visitors that have an impact on Revisit Intention.
This study is aimed to analyze the factors that influence the Decision to Use mobile banking services. The independent variables are formulated based on the preliminary survey and the results previous researches, covering: trust, perceived ease of use, perceived usefulness and social influence. This study uses SEM data analysis techniques and PLS is used to maintain the data processing. The population of this study are costumers having used mobile banking services at Bank BCA KCU Pondok Indah. The sample size of this study is 200 respondents applying Hair formula. The purposive sampling technique is applied in this study to in order to select the respondents. The results show that each one of trust, perceived ease of use, and perceived usefulness has a positive and significant influence on the decision to use mobile banking services. Meanwhile, the social influence has no insignificant influence on the decision to use mobile banking services. The managerial recommendations to increase the decision to use mobile banking services are: to increase the users' privacy, to increase the users' proficiency, to increase the efficiency of the system that the users are able to use it at any time and at any place, as well as to increase the users' recommendation for others to use the system.
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