“…If cities often need to attract the creative class (Florida, 2005), the rural environment has always relied on its local artisans and craftsmen to produce traditional items used in everyday life, whose utility might have been lost for urban activities, or replaced by industrial production items (Gherasim, 2012). In the interest of developing sustainable rural tourism, these artisans who are an essential part of the traditional rural industries, while not previously directly involved with the tourism activity, must now promote the host destination by offering the tourists a hands-on cultural experience (Curcija, Breakey and Driml, 2019). In doing so, they increase the degree in which the local community is involved with the tourism development in the area, ensuring a better alignment between the policies for tourists and the policies for residents, because the cultural tourists and the citizens have many similarities: the creative tourists want to be active participants in the host community's culture, while the residents are the best makers and interpreters of said culture, and therefore they are the best at teaching it to others (Angeloni, 2013).…”