Communication is an important aspect of organizational dynamic process and it is irrefutable one of the critical success factors of the Total Quality Management (TQM) implementation. Although there are increasing awareness concerning the importance of internal organizational communication, knowledge appears to have rarely translated into practice or there is lack of guidance to effectively practicing it. Therefore, a study was proposed to investigate the pattern of internal communication practice in TQM implementation. This paper concerns on focusing into internal communication practices in TQM implementation factors and the communication patterns in terms of message forms and mediums of communication to convey TQM messages. Reliability and Factor analysis were carried out to confirm items that form each factor in internal communication in TQM implementation. Based on the analysis of survey questionnaires distributed to 104 large manufacturing companies implementing TQM in Malaysia, it was found that there are certain communication patterns practice by the management when conveying and disseminating TQM messages, but they have no specific guidelines. Therefore, the internal communication practices are not well planned. Finally, it is suggested that further research should be carried out to explain clearly the role and strategy of communication on this issue in order to boost the success of TQM implementation particularly in manufacturing company.
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The issue of health is one of the problems that not only involves science, but its intervention is rooted in society. The World Health Organization (WHO) in one of its reports acknowledged that cultural factors play a role in health behaviours. Generally, the study of the relationship between religion and behaviour has long been established. However, looking at that aspect from the point of view of health communication is considered relatively new. The extent to which aspects of religious values such as Islam influenced health promotion efforts should be identified in line with the development of Islam as one the most growing religions. Using the focus group method, this paper explores Islamic values and elements in health promotion to eight Muslim youth groups in Malaysia. Focused group interviews of eight groups with a total of 40 participants were analysed using thematic analysis methods with the support of NVivo software. This finding first elaborates on the conceptualisation of Islamic health communication. The concept of divinity has a great influence in promoting health. In addition, elements such as religious references, goals and the role of life in Islam also contribute to the formation of a health communication framework based on Islamic values. Secondly, the findings of the study also explain how these religious elements contribute to the changes in health behaviour. Through these findings, an Islamic health communication model has been proposed. The results of this study have developed an empirical understanding of cultural sensitivity in health communication practices. Keywords: Health promotion, health education, religion-based communication, cultural sensitivity, Islamic communication.
Komunikasi dan budaya mempunyai hubungan simbiosis yang membentuk struktur dan ciri sosial dalam sesuatu masyarakat.Sehingga kini himpunan rencana yang membincangkan peranan komunikasi dan sosiobudaya di Malaysia masih lagi agak terbatas.Buku ini secara khususnya membincangkan secara terperinci tentang aspek komunikasi dan sosiobudaya di Malaysia.Hubungan komunikasi dan sosiobudaya melalui kajian empirikal dengan pembentukan model komunikasi serta budaya yang bersesuaian dengan konteks organisasi dan sosial di Malaysia menjadi fokus utama buku ini. Penyelidik bidang komunikasi di Universiti Utara Malaysia secara khususnya mengupas isu komunikasi dan sosiobudaya dalam buku ini dari sudut penggunaan bahasa, agama dan juga pengurusan komunikasi.
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