Colleges (hereafter, ACs) located in each prefecture have training courses targeting middle-aged people who intend to start farming as well as educating courses targeting younger generation. However, both curriculums of the training courses and attributes of the trainees are also diverse in each AC. This paper aims to clarify the relationship between the traineesʼ attributes and their appreciation of the course curriculums with a focus on their potential managerial and entrepreneurial orientations by using data from a national questionnaire survey of ACʼs trainees classified into two types of course curriculums (full-year or midto-short term) . Results are revealed as follows. First, their potential managerial and entrepreneurial orientations were different by their age, their family business (farmer or not) , and their desired plans after graduation. Second, in the full-year course curriculum, trainees with strong management orientation were more satisfied with the various course contents. On the other hand, many of highly management-oriented trainees required higher quality of contents such as practical management skills and networking activities. Those results imply that mid-to-short term training courses have difficulty in improving their course contents to attract their potential entrepreneurs.
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