Gabin biscuits is one of the typical food of Samarinda. A visit to Samarinda is incomplete unless you bring gabin biscuits with you. In carrying the gabin biscuits, a container is accommodated. This container is commonly referred to as packaging. As snacks by local specialties, the packaging of course contains various kinds of illustrations that convey information needed by consumers and producers according to predetermined needs. The city of Samarinda has another identity that is different from other regions. So that when bringing the snacks to the area of origin, consumers will know that the person is from traveling to Samarinda. This is what packaging makers need to capture whether their product packaging is able to display regional identity. With the regional identity displayed, it will introduce the Samarinda area, which in turn will increase people to visit, so that it will indirectly increase the flow of tourists. With the design development method, the packaging of gabin biscuits in Samarinda was studied whether it was fulfilled in displaying regional identity as local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity. The gabin biscuits packaging in Samarinda was examined whether it fulfilled in displaying regional identity as a local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity.
Gabin is a name of traditional biscuits of Samarinda, East Kalimantan, Indonesia. This biscuit is one of Samarinda's traditional snack which is also one of cultural heritage. Gabin is less famous than other kinds of snacks in Samarinda. The reason is on its unattractive packaging. Since the beginning, the packaging has not been developed well. To suit the times, the Gabin biscuit packaging needs to be reconstructed to meet the needs of the time, without leaving its original identity. Thus, it can be cultural heritage product which can be regional representative. The method used in this study is the systematic literature review (SLR) method, which is used to identify, review, evaluate and interpret the research collected in the field of packaging design development, with a focus on developing packaging as a traditional product according to a predetermined research question. The results of this research using the SLR method are used to answer predetermined Research Questions, in which to develop a framework for developing regional traditional food packaging designs that display regional identities. So that, they can be regional representative by looking at the packaging. Furthermore, the framework was applied in developing the Samarinda gabin biscuits packaging, and validated whether it was successful or not applied in solving a predetermined case in the form of a packaging design that was able to represent a local area identity as wider regional identity.
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