Study of Visual Elements of Traditional Food Packaging Designs Typical of Heritage as Regional Identity

Abstract

Gabin biscuits is one of the typical food of Samarinda. A visit to Samarinda is incomplete unless you bring gabin biscuits with you. In carrying the gabin biscuits, a container is accommodated. This container is commonly referred to as packaging. As snacks by local specialties, the packaging of course contains various kinds of illustrations that convey information needed by consumers and producers according to predetermined needs. The city of Samarinda has another identity that is different from other regions. So that when bringing the snacks to the area of origin, consumers will know that the person is from traveling to Samarinda. This is what packaging makers need to capture whether their product packaging is able to display regional identity. With the regional identity displayed, it will introduce the Samarinda area, which in turn will increase people to visit, so that it will indirectly increase the flow of tourists. With the design development method, the packaging of gabin biscuits in Samarinda was studied whether it was fulfilled in displaying regional identity as local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity. The gabin biscuits packaging in Samarinda was examined whether it fulfilled in displaying regional identity as a local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity.