A Systematic Literature Review on the Development of Traditional Regional Food Packaging as Regional Identity

Abstract

Gabin is a name of traditional biscuits of Samarinda, East Kalimantan, Indonesia. This biscuit is one of Samarinda's traditional snack which is also one of cultural heritage. Gabin is less famous than other kinds of snacks in Samarinda. The reason is on its unattractive packaging. Since the beginning, the packaging has not been developed well. To suit the times, the Gabin biscuit packaging needs to be reconstructed to meet the needs of the time, without leaving its original identity. Thus, it can be cultural heritage product which can be regional representative. The method used in this study is the systematic literature review (SLR) method, which is used to identify, review, evaluate and interpret the research collected in the field of packaging design development, with a focus on developing packaging as a traditional product according to a predetermined research question. The results of this research using the SLR method are used to answer predetermined Research Questions, in which to develop a framework for developing regional traditional food packaging designs that display regional identities. So that, they can be regional representative by looking at the packaging. Furthermore, the framework was applied in developing the Samarinda gabin biscuits packaging, and validated whether it was successful or not applied in solving a predetermined case in the form of a packaging design that was able to represent a local area identity as wider regional identity.

Can Traditional Food Product Communication Convey Safety to the Younger Generations? The Role of Sustainable Packaging

“…The strong association that emerges from the analysis leads us to confirm the hypothesis and suggest that the packaging is a crucial means to communicate the territory of the product, what the product is, how it is made, and the link between the product identity and its territory. The packaging-either related to the territory or created with environmentally friendly materials and limiting over-packaging and waste [63]-is the visual expression of the story of the product and the manufacturer, which is also in line with Hidayanto et al [64].…”