Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats). Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT
The Covid-19 outbreak has hit a number of sectors of life. This epidemic not only threatens the health of the citizens, but also the joints of economic life, and one of them is the tourism sector. One of the tours that have felt the impact of the Covid-19 pandemic in Indonesia is located in Buleleng Regency, Bali, namely Lovina Beach which is an icon of North Bali Tourism in Buleleng Regency which has its own charm in attracting tourists. The essence to be conveyed is how the process of tourism management in Buleleng Regency during this pandemic. This study uses a qualitative research type with a descriptive approach. The strategy for managing Lovina beach tourism during the Covid-19 period is good, because during this Covid-19 period, Lovina beach tourism managers are able to take advantage of technological sophistication, namely by marketing tourism products through online media. Supporting factors in the management of Lovina Beach tourism during the Covid-19 pandemic, namely: (1) granting permits from the Buleleng Regency Government; (2) cooperation of Lovina Beach with the Government of Buleleng Regency; (3) direct supervision from the Buleleng Regency Covid group team towards every tourist. While the inhibiting factors in managing Lovina Beach tourism during the Covid pandemic, among others: (1) lack of manpower; (2) visitors who do not comply with health protocols; (3) the public does not know if Lovina Beach tourism has been reopened; and (4) management income decreased. Keywords: Strategy, management, tourism
Pengelolaan Pura Ponjok Batu sebagai daya tarik wisata sepiritual masih mengandalkan pengempon yang ada di areal Pura tersebut serta potensi wisata yang ada belum ditata secara optimal seperti sejarah pura, keberadaan mata airnya, informasi pasang surut air laut, toilet, ruang ganti, akses bagi penderita orang cacat serta fasilitas kesehatan bagi wisatawan. Dengan adanya kondisi pandemi Covid-19 maka dibutuhkan penerapan protokol kesehatan yang berbasis CHSE (Cleanliness, Healty, Safety and Environment Sustainability) di Pura Ponjok Batu. Rancangan penelitian yang digunakan pada penelitian ini yaitu rancangan kualitatif. Teknik penentuan sampel dalam penelitian ini menggunakan teknik purposive sampling dan random sampling. Analisis data dan penyajian hasil analisis data menggunakan tahap reduksi data, tahap penyajian data, tahap kesimpulan (verifikasi). Hasil penelitian menunjukan bahwa potensi daya Tarik wisata Pura Ponjok batu yaitu wisata spiritual, wisat selfi, wisata tirta, wisata kuliner, wisata agro. Langkah-langkah yang dilakukan pengelola dalam menerapkan pengelolaan Pura Ponjok Batu sebagai daya tarik wisata yaitu menerapkan protokol kesehatan dan destinasi berstandar pada era new normal. Penerapan CHSE di Pura Ponjok Batu dalam pengelolaan daya tarik wisata dinilai potensial dalam mendorong terwujudnya pariwisata berkelanjutan dengan berpedoman pada Panduan pelaksanaan kebersihan, Kesehatan, keselamatan, dan kelestarian lingkungan di daya tarik wisata dari Kementerian Pariwisata dan Ekonomi Kreatif.
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