The purpose of this study is to examine the effect of product quality, price, and promotion on customer loyalty on Smartfren prepaid card users in Denpasar City. This research was conducted in Denpasar City by using a sample size of 100 people with a probability sampling method. Data collection was obtained by the results of questionnaires using a scale as measured by a Likert scale. The data analysis technique used in this study is multiple linear regression analysis techniques. The results of the study proposed that product quality has a positive and significant effect on customer loyalty in Smartfren prepaid card users, prices have a positive and significant effect on customer loyalty, and promotion has a positive and significant effect on customer loyalty on Smartfren prepaid card users in Denpasar City. Keywords: product quality, price, promotion, customer loyalty  

ABSTRAKPerkembangan teknologi dan internet telah mempermudah aktivitas manusia secara global baik dalam bidang ekonomi, pemerintahan dan gaya hidup manusia. Minat membeli kembali secara online menjadi perhatian khusus bagi perusahaan Lazada yang mengalami penurunan jumlah pengunjung pada situs belanja online Lazada. Tujuan Penelitian ini untuk mengetahui peran customer satisfaction dalam memdiasi pengaruh service quality terhadap repurchase intention. Penelitian dilakukan pada pengguna situs Lazada di Denpasar dengan responden sebanyak 80 responden. Data diperoleh dengan kuesioner yang dianalisis menggunakan Path Analysis. Hasil dari penelitian ini menunjukan bahwa service quality secara positif dan signifikan berpengaruh terhadap repurchase intention. Service quality secara positif dan signifikan berpengaruh terhadap customer satisfaction. Customer satisfaction secara positif dan signifikan berpengaruh terhadap repurchase intention. Customer satisfaction mampu memediasi pengaruh service quality terhadap repurchase intention. Hal ini menunjukan bahwa customer satisfaction memiliki peranan penting pada service quality sehingga meningkatkan repurchase intention pada pengguna situs belanja online Lazada. ABSTRACTThe development of technology and the internet has facilitated global activities both in the fields of economics, governance and human lifestyles. The interest in repurchasing online is of particular concern to Lazada, which have decreased the number of visitors to Lazada's online shopping sites. The purpose of this study was to determine the role of customer satisfaction in memdiasi effect of service quality on repurchase intention. The study was conducted on Lazada in Denpasar with 80 respondents. Data obtained by questionnaire which was analyzed using Path Analysis. The results of this study indicate that service quality positively and significantly influences repurchase intention. Service quality positively and significantly influences customer satisfaction. Customer satisfaction positively and significantly influences repurchase intention. Customer satisfaction is able to mediate the effect of service quality on repurchase intention. This shows that customer satisfaction has an important role in service quality thereby increasing repurchase intention in Lazada.I Wayan Angga Wiradarma, Peran Customer Satisfaction... 638 PENDAHULUANPerkembangan internet merupakan salah satu transformasi terbesar dalam sejarah manusia. Besarnya pengaruh globalisasi di seluruh dunia diakibatkan oleh perkembangan teknologi dan internet, dimana teknologi dan internet telah merubah bagaimana manusia bekerja, memperluas pengetahuan global, dan menyediakan berbagai sarana untuk membantu manusia agar semakin dekat. Pengguna internet di seluruh dunia saat ini terus mengalami peningkatan, dari 7,593 milyar jiwa populasi di dunia sejumlah 4,021 milyar jiwa diantaranya tercatat sebagai pengguna internet pada januari 2018. Perkembangan teknologi dan internet telah membantu dan mempermudah berbagai aktivitas manusia secara global, sehi...

The development of culinary industry in Indonesia is getting promising. One of business that focuses on selling beverages is a coffee shop.  Coffee shop is a place that offers beverage with variety of coffees. Starbucks Reserve Dewata is a new innovation from Starbucks which was inaugurated in 2019 and became the largest Starbucks Outlet in Southesast Asia. It is intended for people who understad coffee and interest to try a deeper experience on enjoying coffee. This study aims to examine and explain the effect of experiential marketing, brand image, and price perception on customer satisfaction at Starbucks Reserve Dewata consumers. This research was conducted in Denpasar city with 150 respondents using Google forms questionnaire. Determination of the sample using a non-probability sampling model with purposive sampling technique. The data analyzed using multiple linear regression. The results of this research indicate that all hypotheses are accepted. Experiential marketing has a significant and positive effect on customer satisfaction. Brand image has a significant and positive effect on customer satisfaction. Price perception has a significant and positive effect on customer satisfaction

A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartphone customers in Denpasar City. The number of samples taken as many as 120 people, with the method of non-probability sampling, especially purposive sampling Data collection is done through a questionnaire. The collected data is measured by Likert scale with scale 1-5. The analysis technique used is Partial Least Square (PLS). Based on the results of the analysis shows that all hypotheses are accepted. The country of origin has a positive and significant impact on brand equity. Brand equity has a positive and significant effect on the repurchase intention, the country of origin has a positive and significant impact on the repurchase intention and the brand equity is able to mediate the influence of the country of origin on the intention to repurchase the Xiaomi brand smartphone in Denpasar City. Keywords: Country of origin, brand equity, repurchase intention, Xiaomi smartphone

This study aims to determine the effect of product quality and price perception on consumer satisfaction and repurchase decisions on consumers who buy and use Pepsodent toothpaste. This research was conducted in Denpasar City with a sample size of 105 respondents with non-probability methods in the form of purposive sampling. Data collection was carried out through questionnaires with as many as 15 indicators measured using a Likert scale. Data analysis techniques used in this study are path analysis techniques with classical assumption test and sobel test. The results of the study stated that the variables of customer satisfaction, product quality variables and price perception variables had a positive and significant effect on repurchase decisions. Keywords: product quality, price perception, customer satisfaction, repeat purchase decisions