Peran Kepuasan Konsumen Memediasi Hubungan Kualitas Produk Dan Persepsi Harga Dengan Keputusan Pembelian Ulang

Prayoni, Ida Ayu; Respati, Ni Nyoman Rsi

doi:10.24843/ejmunud.2020.v09.i04.p08

Cited by 5 publications

(6 citation statements)

References 4 publications

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“…The value -0.268 indicates a negative value so it can be said that product quality has a significant negative relationship. This is in line with research conducted by (Prayoni & Respati, 2020) that consumer satisfaction is able to significantly mediate the influence of price perceptions on purchasing decisions. So the eighth hypothesis is accepted.…”

Section: Results and Discusionsupporting

confidence: 92%

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

Rut Winasis,

Sabar

2024

IJMRA

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The progress of the Indonesian interior world is growing rapidly following current trends. Consumers tend to look for furniture with a simple, clean and functional style. One material that is often used for furniture is solid surface material. Solid surface can be combined with wood, iron, rattan and other materials. Considering the increasing number of solid surface manufacturers in Indonesia, competition in the solid surface industry is becoming tight. It requires strong repurchase interest from consumers to survive in the solid surface industry. This research was conducted to analyze the factors that influence solid surface consumers repurchase interest using PLS-SEM. The population of this research is consumers of solid surface performnite. The results of this research are that product quality, price perception, product variety have a significant effect on consumer satisfaction. Product quality, price perception, product variety have a significant effect on repurchase intention. Consumer satisfaction partially mediates the relationship between product quality, price perception, product variety and repurchase intention.

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Section: Results and Discusionsupporting

confidence: 92%

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

Rut Winasis,

Sabar

2024

IJMRA

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“…Menurut Salsabila et al, (2022) kepuasan konsumen memberikan pengaruh yang positif dan signifikan terhadap minat beli ulang produk Somethinc. Selanjutnya, kepuasan konsumen mampu memediasi pengaruh kualitas produk terhadap keputusan pembelian secara signifikan hal ini dikemukakan dalam penelitian yang dilakukan oleh (Prayoni & Respati, 2020). Kusuma et al, (2018) menyatakan bahwa kepuasan konsumen berperan memediasi pengaruh harga terhadap minat beli ulang.…”

Section: *Corresponding Authorunclassified

Pengaruh Product Quality, Price Terhadap Repurchase Intention Melalui Customer Satisfaction Honda Scoopy Di Bandung Raya

Ramadhan,

Adialita

2024

j. ekon. pembang. STIE MUHAMMADIYAH

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Kualitas produk dan harga yang bersaing dapat membantu konsumen untuk memutuskan pembelian suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh product quality dan price terhadap repurchase intention yang dimediasi oleh customers satisfaction. Produk Honda Scoopy mengalami fluktuasi penjualan. Penelitian ini melibatkan sampel dan populasi dengan usia minimal 17 tahun ke atas dan pengguna motor Honda Scoopy. Jumlah dari sampel penelitian ini ditetapkan sebanyak 125 responden, mengumpulkan sampel dengan convenience sampling yang termasuk dalam kategori non-probability sampling. Analisis data menggunakan SPSS 26. Dalam hasil penelitian mendapati bahwa product quality berpengaruh signifikan terhadap customer satisfaction, price berpengaruh signifikan terhadap customer satisfaction, product quality berpengaruh signifikan terhadap repurchase intention, price tidak berpengaruh signifikan terhadap repurchase intention, customer satisfaction berpengaruh signifikan terhadap repurchase intention, customer satisfaction berperan memediasi pengaruh product quality terhadap repurchase intention, dan , customer satisfaction tidak berperan memediasi pengaruh price terhadap repurchase intention.

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“…Adanya inkonsistensi hasil penelitian, maka perlu ditambahkan pemediasi pengaruh kualitas produk terhadap niat beli ulang yaitu variabel kepuasan konsumen (Joseph et al, 2012). Selaras dengan temuan (Adriani & Warmika, 2019;Prayoni & Respati, 2020) yang mendapatkan hasil bahwa kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat membeli kembali. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepuasan pelanggan maka semakin meningkat niat membeli kembali suatu produk.…”

Section: Pendahuluanunclassified

Peran Mediasi Kepuasan Konsumen Pada Pengaruh Kualitas Produk Terhadap Niat Beli Ulang

Dewi,

Piartrini

2023

EEB

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The presence of the Covid-19 pandemic has made changes to people's lifestyles, one of which is a healthy lifestyle. Health is one of the priority needs for the whole community. A healthy lifestyle is a form of a person's behavior associated with health that can be measured by eating organic food, health care and life balance. This study aims to determine the mediating role of consumer satisfaction on the effect of product quality on the repurchase intention of Herbalife Nutritional Shake Mix products in Denpasar City by using the Disconfirmation Expectation Theory approach. The sampling technique used in this research is non-probability sampling. Based on survey data from 224 Herbalife Nutritional Shake Mix consumers in Denpasar City, the results of Baron and Kenny Steps regression analysis reveal that product quality has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase intentions. Product quality has a positive and significant effect on repurchase intention. Consumer satisfaction partially mediates the effect of product quality on repurchase intentions. The implications of this finding can be a reference for Herbalife companies to achieve profits and increase sales by paying attention to product quality and consumer satisfaction so that consumers will continue to repurchase Herbalife Nutritional Shake Mix products

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Peran Kepuasan Konsumen Memediasi Hubungan Kualitas Produk Dan Persepsi Harga Dengan Keputusan Pembelian Ulang

Cited by 5 publications

References 4 publications

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

Pengaruh Product Quality, Price Terhadap Repurchase Intention Melalui Customer Satisfaction Honda Scoopy Di Bandung Raya

Peran Mediasi Kepuasan Konsumen Pada Pengaruh Kualitas Produk Terhadap Niat Beli Ulang

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