This study compares and contrasts five different segmentation techniques to determine which one(s) best describe behaviour among independent tourists who visited Bali, Indonesia. The five techniques included geographic, demographic, behavioural and motivation segmentation, plus a hybrid technique that included geographic, demographic and behavioural variables. The study revealed geographic segmentation proved to be the most efficacious, with motivation segmentation least reliable. However, the authors caution that the preferred segmentation technique depends on the objectives of the study, with each method adopted serving a specific purpose.
This paper presents a study on the multi factors of MICE destination by explaining how the tourism system approach implemented in a role of tourism destinations and its affects to the MICE industry as sub sectors. The MICE destination is influenced by multi factors where defined as product of MICE destination, satisfaction, image, promotion and its effect to tourist revisit. The result of research shows that promotion contributes the biggest effect to Revisit, both directly as well as indirectly through image. It means that tourist visit to Bali for MICE destination can be enhanced through promotion.
Perkembangan pariwisata tidak sepenuhnya hanya dapat mengacu pada atraksi, aksesibilitas dan fasilitas destinasi. Namun nilai-nilai penataan dalam setiap daya tarikwisata di destinasi, menjadi penting untuk diperhatikan. Dan seiring dengan berbagai perkembangan pariwisata tersebut, faktor kenyamanan menjadi salah satu faktor penting yang menentukan keputusan wisatawan untuk berkunjung ke suatu destinasi wisata. Banyak hal yang mempengaruhi kenyamanan wisatawan selama ada di destinasi wisata. Salah satu pendekatan yang digunakan untuk membuat wisatawan nyaman menggunakan sarana prasarana, fasilitas, aktivitas wisata, maupun pelayanan yang diberikan adalah dengan menggunakan pendekatan ergonomis yang mengupayakan manusia beraktivitas secara sehat, aman, nyaman, efektif dan efisien sehingga lebih produktif dan kualitas hidup menjadi lebih baik, bahagia dan berkelanjutan.
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