No abstract

This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identi®ed ®ve discrete cultural tourism market segments that exhibited substantially different behaviour.

This article reports on a study of the motives for visiting and intended activities of first-time and repeat pleasure tourists to Hong Kong. The study revealed significant differences in motivation that resulted in the intention to participate in different activities. First-time visitors were motivated to visit Hong Kong to explore, while repeat visitors came to consume. First-time visitors intended to participate in a wide range of geographically dispersed activities, while repeat visitors intended to shop, dine, and spend time with family and friends.

No abstract

No abstract

No abstract

No abstract

Severe Acute Respiratory Syndrome (SARS) first appeared in February 2002 in China’s Guangdong Province before emerging in neighbouring Hong Kong in late February. The epidemic had a negatively profound impact on tourism around the world, with particularly strong impacts on countries in South‐East Asia. This paper will present a brief SARS chronology with critical events or impacts on Hong Kong’s tourism industry.