AbstrakPenelitian ini bertujuan untuk menguji pengaruh citra merek dan harga terhadap loyalitas pelanggan, baik secara simultan maupun secara parsial. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif kausal. Metode yang digunakan adalah metode Survey. Subjek dalam penelitian ini adalah Singaraja Futsal di Kota Singaraja dan objek dalam penelitian ini adalah citra merek, harga dan loyalitas pelanggan. Populasi dalam penelitian ini yaitu pengguna sepatu merek Nike yang berada di Singaraja Futsal dengan melibatkan 70 responden. Data dikumpulkan dengan kuesioner, dan dianalisis dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) citra merek dan harga berpengaruh signifikan terhadap loyalitas pelanggan, (2) citra merekberpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan, dan (3) harga berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan sepatu merek Nike di Singaraja Futsal.Kata kunci : citra merek, harga, loyalitas pelanggan

The purpose of this study was to examine and explain the effect of COVID-19 Perception, subjective norms, and Perceived Benefits on attitudes and Behavior continuous use of medical mask. The population of this study is people in Indonesia who have used medical masks for at least a year. The size of the sample used is 146 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that the COVID-19 perception, subjective norm, and perceived benefits had a positive and significant effect on attitudes and behavior in using medical masks continuously, and attitudes about using medical masks also had a positive and significant effect on the intention to continue using them continuously. Therefore, it is important for regional leaders to continue to disseminate and educate about the importance of continuous use of medical masks in order to prevent the spread of disease due to COVID-19 and maintain public health by providing information about COVID-19 disease and the benefits of using this medical mask.

Abstrak Penelitian ini bertujuan untuk memperoleh temuan eksplanatif yang teruji tentang pengaruh (1) stres kerja dan kepuasan kerja terhadap kinerja karyawan, (2) stres kerja terhadap kepuasan kerja, (3) stres kerja terhadap kinerja karyawan, dan (4) kepuasan kerja terhadap kinerja karyawan pada PT. BPR Sedana Murni. Penelitian ini menggunakan desain penelitian kuantitatif kausal. Subjek penelitian adalah seluruh karyawan PT. BPR Sedana Murni, dan objek penelitian adalah stres kerja, kepuasan kerja, dan kinerja karyawan. Populasi dalam penelitian ini berjumlah 32 karyawan. Semua populasi ini dijadikan unit pengamatan, sehingga penelitian ini termasuk penelitian populasi. Teknik pengumpulan data dalam penelitian adalah (1) pencatatan dokumen, dan (2) kuesioner, kemudian dianalisis menggunakan analisis jalur. Hasil penelitian menunjukan ada pengaruh dari (1) stres kerja dan kepuasan kerja terhadap kinerjakaryawan, (2) stres kerja berpengaruh negatif terhadap kepuasan kerja, (3) stres kerja berpengaruh negatif terhadap kinerja karyawan, dan (4) kepuasan kerja berpengaruh positif terhadap kinerja karyawan pada PT. BPR Sedana Murni.Kata-kata kunci: stres kerja, kepuasan kerja, kinerja karyawan

The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19 website to learn more about the progress of COVID-19. With the purposive sampling strategy, the sample size was as large as 238 participants. Path Analysis with the SEM-PLS approach was employed as the analytical technique. The findings revealed that trust, subjective norm, and perceived quality all had a positive and significant effect on attitudes when using the COVID-19 website, although PBC had a favorable but small effect. Furthermore, attitude influences intention to use in a positive and significant way.

This study aims to examine the role of innovation strategies in mediating Covid-19 perceptions and entrepreneurial orientation on the performance of endek weaving craft business in Bali Province. The theoretical basis used is RBV (Resources Based View) which argues that each company has varying resources with differences in resulting performances. The test was carried out by quantitative analysis using a Structural Equation Model (SEM) based on Partial Least Square (PLS). Data were collected from 139 MSME of endek weaving craftsmen. The results of testing the effect of Covid-19 perceptions and entrepreneurial orientation on business performance were insignificant. Meanwhile, those on innovation strategies and entrepreneurial orientation were positively significant. The results of testing the effect of innovation strategy on business performance and collaboration between the government and the private sector in moderating the innovation strategy on business performance were positively significant and insignificant. The results of testing the effect of innovation strategies mediating Covid-19 perceptions on business performance and mediating entrepreneurial orientation on business performance were positively significant. The study actually confirms that the innovation strategy is a strong mediating variable to bridge the relationships between entrepreneurial orientation variables, Covid-19 perceptions, and business performance. The collaboration between the government and the private sector is also an insignificant moderator to achieve the business performance of MSME actors.