The problem of falling educational standards in Cameroon has been posed severally from a purely educationist perspective. This study however goes from the premise that the liberalization of the Higher Educational Sector in the early 90s ushered in questionable capitalistic business practices by promoters of PHEIs in a bid to uphold their economic bottom lines as they would in any classical sector. This paper examines an extreme unethical mercantilist practice of deceptive marketing communication and its consequences on the brand equity of PHEIs in the Northwest and Southwest Regions of Cameroon. The study is cross-sectional with an exploratory approach. The study largely exploits primary data from alumni of fifteen (15) PHEIs. To mitigate for circumstantial time-bias in predictors, the researchers adopted stratified purposive and exponential non-discriminative snowball sampling. Six hundred (600) questionnaires were issued through the targeted population. For analysis, a Logit Model was applied and the simplified parameters for the various were obtained with the aid of the SPSS 16.0 software. The findings revealed a strong association between deceptive marketing communication and brand equity as it observed that, X2 (5,600) = 139.3 and highly significant (p-value of 0.0001). This was further confirmed by an insignificant Hosmer and Lemeshow Test statistic of 11.7 with a probability value of 0.165. The researchers recommend a review of regulations governing the Private Higher Education sector in Cameroon in terms of mentorship by state universities such that mentorship responsibilities include general operational and marketing supervision and not just pure academic supervision. Contribution/ Originality: This study contributes to the existing literature a unique eclectic approach that tackles the problem of education from the Psychology, Marketing and Education perspectives. The paper is equally the first logical analysis of the ethical implication of the liberalization of the Higher Education sector in Cameroon in the 90s.
Aim: This study seeks to analyse the managerial challenges that affiliated Credit Unions to Cameroon Cooperative Credit Union League (CamCCUL) are exposed to. The prevalence of Credit Unions with limited managerial capacities in most Cameroonian communities both in rural and urban areas invites corporate parenting from bigger support and supervisory organizations like CamCCUL. This parenting relationship between CamCCUL and her affiliates presumes superior managerial capabilities to affiliates which in most cases is a misplaced expectation. This is prompted by the fact that these institutions affect a multitude of lives both directly and indirectly. The Agency and Stakeholder theories served as foundation. Study Design: The study adopted a survey and causal exploratory design with both qualitative and quantitative parameters. The focus of the researcher was to explore managerial challenges from the managers themselves and members of credit unions who are better placed to gauge the effectiveness of managerial actions in terms of the service they receive. Place and Duration: This study was conducted between April 2016 and November 2018, involving 138 of the 210 Credit Unions operating mostly in the Northwest and Southwest regions of Cameroon. Methodology: The major instrument for data collection was questionnaire and a pilot study of 50 copies was carried out across various Chapters of CamCCUL. With a population of 210, a stratified sample of 138 was obtained using the Taro Yamane Formula.The primary data was tested to be reliable with a 0.701 consistency coefficient using Cronbach alpha. The study employed Chi-Square as a tool of analysis to measure Credit Unions’ affiliation to CamCCUL and specific Managerial Challenges. Findings: The findings revealed that affiliate Credit Unions to face numerous managerial challenges ranging from structural to resources deficiencies. The most alarming of these problems were the lack of autonomy to take managerial decisions and threats from CamCCUL supervisors. Conclusion: The study concluded that CamCCUL as a league is not operating solely to achieve its mission and has rather kept its affiliated Credit Unions in a tight corner. The researchers recommended that the regulating authorities should render Credit Unions more autonomous where possible. Additionally, there should be well-structured and comprehensive governance policies for the management of all affiliated Credit Unions to comply with.
Aim: This study set out to examine the effects of Cameroon Cooperative Credit Union League (CamCCUL) on the satisfaction of members in affiliated Credit Unions. In a world where heightened competition keeps elevating the pivotal role of customer as economic bottom line-drivers, exploring the role corporate parenting plays on both intermediary and ultimate customers is a timely development in research on customer satisfaction. Study Design: An exploratory and cross-sectional design was adopted, including 138 Credit Unions. This stratified random sample was optimally established using the Taro Yamane formula. Place and Duration: This study was conducted between April 2016 and November 2018, with secondary data collected for a forty years period, 1973 to 2015 (with mitigation for missing data). Methodology: Secondary data for this study was obtained from CamCCUL archives. Augmented Dickey Fuller and Philip Perron tests revealed that the data was stationary for all the variables used. The Jacque-Bera test showed normality and Durbin Watson showed no autocorrelation. Tables were used to present the data obtained while the multiple regression was technique of analyses. Conclusion: The findings revealed that CamCCUL affects 84.34 percent of closed accounts in its affiliated Credit Unions induced by membership dissatisfaction.The researcher therefore recommends that the Ministry of Finance should facilitate the creation of additional leagues which will help to increase the intensity of competition among leagues. Additionally, the Credit Unions should be granted the opportunity to choose to be affiliated or remain autonomous even with supplementary conditions to ensure financial security for their members.
Present day business models are fast challenging the long standing unidirectional responsibility of corporations to their stockholders. The Enlightened Self Interest concept in business ethics however contends that social performance indirectly supports the financial performance of these corporations. This assertion is based on the logic that consumers who are the ultimate drivers of the economic bottom line always perceive the social actions and sanction accordingly through loyalty and purchase preferences. Do Customers really perceive Corporate Social responsibility as intended by the corporations? This work answers this question by applying the stakeholder theory with five dimensions of social responsibility expenses on; education; sports; health; environment; art and culture in the leading Mobile Telecommunications Network (MTN) Company in Cameroon. The study adopts a time series approach and regresses quarterly expenses on five Corporate Social Responsibility (CSR) dimensions from 2001-2014 against the financial performance of the organization. The study equally applied a stratified random sample of 1000 consumers from different classes. The analyses established a highly significant relationship between corporate social responsibility expenses and the financial performance of the company, depicted by a fitness measure (adjusted R squared) of 0.986.
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