Examining the Effects of Cameroon Cooperative Credit Union League (CamCCUL) on Satisfaction of Members in Affiliated Credit Unions

Abstract

Aim: This study set out to examine the effects of Cameroon Cooperative Credit Union League (CamCCUL) on the satisfaction of members in affiliated Credit Unions. In a world where heightened competition keeps elevating the pivotal role of customer as economic bottom line-drivers, exploring the role corporate parenting plays on both intermediary and ultimate customers is a timely development in research on customer satisfaction.
 Study Design: An exploratory and cross-sectional design was adopted, including 138 Credit Unions. This stratified random sample was optimally established using the Taro Yamane formula.
 Place and Duration: This study was conducted between April 2016 and November 2018, with secondary data collected for a forty years period, 1973 to 2015 (with mitigation for missing data).
 Methodology: Secondary data for this study was obtained from CamCCUL archives. Augmented Dickey Fuller and Philip Perron tests revealed that the data was stationary for all the variables used. The Jacque-Bera test showed normality and Durbin Watson showed no autocorrelation. Tables were used to present the data obtained while the multiple regression was technique of analyses.
 Conclusion: The findings revealed that CamCCUL affects 84.34 percent of closed accounts in its affiliated Credit Unions induced by membership dissatisfaction.The researcher therefore recommends that the Ministry of Finance should facilitate the creation of additional leagues which will help to increase the intensity of competition among leagues. Additionally, the Credit Unions should be granted the opportunity to choose to be affiliated or remain autonomous even with supplementary conditions to ensure financial security for their members.

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