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Access to health care is a fundamental human right, which places a legal obligation on states to ensure access to quality, timely, acceptable, and affordable health care for its citizens. However, many states struggle to meet this basic right for their citizens given that every year about 100 million people are pushed into poverty, while 150 million people suffer financial catastrophe due to out of pocket payments for health. In Cameroon, studies have shown that about 64% of households cannot access healthcare, because they perceive the cost of care to be high. In 2012, the National Health Accounts (NHA) estimated that about 70% of the Total Health Expenditure (THE) for the country was borne by households. Compared to its peers, the contribution of Cameroonian households is the third highest in Sub-Saharan Africa, where the average is 34%. To remedy this situation, Cameroon has initiated reflections aimed at establishing a universal health coverage (UHC) scheme for its population. This paper therefore aimed at providing a synthesis of Cameroon's progress and assessing if the country is on track to achieving UHC by 2035.

The problem of falling educational standards in Cameroon has been posed severally from a purely educationist perspective. This study however goes from the premise that the liberalization of the Higher Educational Sector in the early 90s ushered in questionable capitalistic business practices by promoters of PHEIs in a bid to uphold their economic bottom lines as they would in any classical sector. This paper examines an extreme unethical mercantilist practice of deceptive marketing communication and its consequences on the brand equity of PHEIs in the Northwest and Southwest Regions of Cameroon. The study is cross-sectional with an exploratory approach. The study largely exploits primary data from alumni of fifteen (15) PHEIs. To mitigate for circumstantial time-bias in predictors, the researchers adopted stratified purposive and exponential non-discriminative snowball sampling. Six hundred (600) questionnaires were issued through the targeted population. For analysis, a Logit Model was applied and the simplified parameters for the various were obtained with the aid of the SPSS 16.0 software. The findings revealed a strong association between deceptive marketing communication and brand equity as it observed that, X2 (5,600) = 139.3 and highly significant (p-value of 0.0001). This was further confirmed by an insignificant Hosmer and Lemeshow Test statistic of 11.7 with a probability value of 0.165. The researchers recommend a review of regulations governing the Private Higher Education sector in Cameroon in terms of mentorship by state universities such that mentorship responsibilities include general operational and marketing supervision and not just pure academic supervision. Contribution/ Originality: This study contributes to the existing literature a unique eclectic approach that tackles the problem of education from the Psychology, Marketing and Education perspectives. The paper is equally the first logical analysis of the ethical implication of the liberalization of the Higher Education sector in Cameroon in the 90s.

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