Entrepreneurial Intention (EI) examines both internal motivation to start a new business for personal desires (meaning and purpose in life) and external motivation (monetary reward). Each motivation is influenced differently by demographic, attitude, and aptitude factors. This study focuses on the impacts of attitudes, aptitude, and demographic factors, which have an impact on entrepreneurial intention of young adults in Thailand. The survey sample includes 1,500 participants from Bangkok, northern, southern, northeastern, and central parts of Thailand. We equally divide the number of participant for each region into 300. The questionnaires are delivered to universities in these regions. We conducted surveys with 799 business students and 701 non-business students. We employed the multiple regression analysis to analyze the survey results. Our results showed that all attitude and aptitude factors have the strong relationship with Entrepreneurial Intention.
Online engagement refers to an active relationship with the brand by website or other computer mediated environments. Furthermore, the growing popularity of social media in Thailand has drawn the great attention for consumers. This study explores the success factors for using social media in terms of quality issues. The DeLone and McLean information systems success model is used as a theoretical model to investigate how the different quality dimensions affect the social network users' satisfaction, behavioral intention, and social media engagement. In this study, data have been collected from 277 college students by survey method. The results revealed that information quality and system quality are crucial factors to determine user satisfaction and behavioral intention which directly affect the online engagement. The findings are important for businesses to implement Facebook as their social media's tools.
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