This study aims to analyze the exchange rate of farmers and the factors that influence it in West Java province in 2008 – 2020. The variables studied were land area, rice productivity, fertilizer cost and seed cost. The research method used is the study of literature by examining secondary data published nationally and regionally from various valid and credible sources derived from the Central Statistics Agency, the Department of food crops and Horticulture of West Java Province, the Ministry of Agriculture and others. The study was conducted in the period between November 2021 and March 2022. Data processing is done using Least Squares analysis with the help of E-Views 9 Software. The results showed that the exchange rate of farmers of food crops in West Java Province in the period from 2008 to 2020 was influenced simultaneously by land area, rice productivity, fertilizer cost and seed cost. But partially, the variable land area does not significantly affect the exchange rate of food crop farmers. Variable rice productivity, fertilizer costs and seed costs partially significantly affect the exchange rate of farmers of food crops in West Java.
The purpose of this study was to analyze the effect of variations in taste and packaging on purchasing decisions for Mochi Lantern cakes. The method used in this study is a quantitative method with descriptive analysis. Data collection was carried out using direct interview methods from respondents who were in the field using a questionnaire. Attributes observed in this study were flavor variants and types of packaging. The questionnaire proposed was first tested using validity and reliability tests. Descriptive analysis of respondents' characteristics and consumption behavior, preference for Mochi Lantern products such as flavor variants and types of packaging, as well as characteristics of Mochi Lantern products, these are taken into account when consumers make purchasing decisions and are analyzed using path analysis. The results showed that the flavor variant had a positive and significant indirect effect on the purchasing decision of Mochi Lanterns in the city of Sukabumi. Flavor variants indirectly have a positive effect on purchasing decisions through packaging variables, and have a direct positive effect on purchasing decisions on taste diversification. The more and higher the buyer's decision to purchase flavor variants, the greater the packaging variable in purchasing Mochi Lanterns in Sukabumi City.
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