No abstract

Road accidents are caused by humans, vehicles, and road environments. Human attitudes affect behavioral changes and can lead to unsafe riding behavior. The sex of an individual is a key factor that affects their riding behavior. We aimed to use structural equation modeling (SEM) by analyzing the multi-group SEM between men and women and applying the theory of planned behavior (TPB) and the locus of control (LC) theory. The data used in the research were collected from all over Thailand, consisting of 1516 motorcycle riders (903 men and 613 women) aged over 20 years. A self-administered questionnaire was designed for data collection of the riding behavior using the Motorcycle Rider Behavior Questionnaire (MRBQ), including traffic errors, control errors, stunt frequency, and safety equipment. We found that riding behaviors between men and women were significantly different in both theories. For men, TPB showed that the main factors that highly influenced motorcycle riding behavior (MRB) were the attitudes based on health motivation (AHM) and perceived behavior control (PC); for women, AHM produced a stronger effect than in men. However, for the subjective norms (SN) factor, we found no direct effect on MRB, but did find an indirect effect through the attitudes based on severity (ASE) in both sexes. Particularly for women, the indirect influence value of the SN factor was higher. For women, the LC showed that internal factors had more influence than external factors. The same was found for men, but the effect in women was significantly stronger. We found that sex significantly affected the MRB. Therefore, policies must be implemented that address each group specifically as their attitudes and behaviors are different.

The motorcycle is one of the important modes of transport for Thai people in all provinces due to its convenience and ability to access all areas and cover short distances, which is especially convenient for rural people. However, according to the accident record, it was found that the motorcycle was the vehicle causing the highest amount of accidents, and helmet wearing could save lives and reduce the level of severe injuries. In this regard, the objective of this study was to study and develop a model of factors that affected helmet use behavior using structural equation modeling (SEM) based on the Health Belief Model (HBM). Further, this study compared urban and rural models, so as to suggest suitable guidelines for the promotion of helmet use in the study areas. The sample comprised 801 motorcycle users divided into 401 urban residents and 400 rural residents. From the parameter invariance testing in the two areas, a chi-square difference test found differences in the factor loading, intercepts, and structural paths between urban and rural societies.