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Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workcation travel experiences and develops a multi-dimensional scale to measure the degree of such experiences. Based on the analysis of qualitative interviews, four workcation travel experience dimensions are identified: relaxing, improvised, autonomous, and localized experiences. Building on this, two online surveys with workcation travelers were conducted to develop a multi-dimensional scale of workcation travel experiences. Lastly, the nomological network of the developed scale with workcation satisfaction and revisit intentions was investigated. Theoretical and practical implications are provided.

Overtourism has given rise to conflict among various stakeholders. Accordingly, to control overtourism, the public sector has started to implement policies. Recently, Udo off Jeju Island in South Korea has begun experiencing overtourism; to prevent the situation from deteriorating, the public sector implemented a vehicle restriction policy. This study used a cost-benefit analysis framework to assess the social costs and benefits of the public policy to control overtourism in Udo. Through interviews and relevant data and documents, this study classified analysis items related to the policy that could be either a cost or benefit to different stakeholders. The social cost-benefit analysis showed that the net benefit increases, the longer the policy continues, thus ensuring it is adequate and feasible to implement the policy. An effective management public policy for the sustainability of the region’s tourism should always be promoted.

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