The article examines the theoretical foundations of the concept of competition and competitiveness, identifies the features and parameters of this economic category for Ukrainian agricultural enterprises. It is noted that the level of competitiveness of an agricultural enterprise at certain times is determined by the influence of a number of factors. Factors vary in nature, origin and level of influence, accordingly, effective management of the competitiveness of the agricultural enterprise is possible provided that the factors are identified and scientifically sound classification. Taking into account that agricultural enterprises have different strategic potential, different strategies and operate in an environment of varying complexity, external and internal are considered; controlled and uncontrolled factors used to assess the level of competitiveness of agricultural enterprises. It is determined that the assessment of competitiveness is an integral part of any enterprise, because only on the basis of such an assessment can be drawn conclusions about the level of competitiveness of the enterprise, as well as develop directions for its improvement. It was found that the methodology of competitiveness research is directly dependent on the globalization of goals. Most methods of assessing competitiveness are based on identifying factors that affect the competitiveness of the enterprise. It is noted that the assessment of the competitiveness of the enterprise should take into account the criteria for its implementation. It is also established that an effective way to reduce the cost of agricultural production is the use of alternative fuels, in particular, biodiesel and bioethanol, which can replace expensive traditional fuels. The directions of state support of agricultural enterprises, the size of subsidies and subsidies as one of the important elements of ensuring their continuous operation and increasing competitiveness are studied. According to the results of the study, the areas of increasing the competitiveness of Ukrainian agricultural enterprises in an innovative environment, the implementation of which for a long time will create real advantages over competitors.
Purpose. Substantiation of theoretical approaches to the marketing system of the fodder crops seed production through improving its efficiency. Methods. Observation, comparison, system analysis, analysis and synthesis. Results. The essence of marketing, existing concepts of marketing, marketing management have been considered. Peculiarities of agricultural marketing, which follow from the specifics of agricultural production, are described. The task of organizing marketing activities of fodder seed production is outlined. Components of a comprehensive marketing system for fodder seed production have been identified. Properties of the marketing system are described. The study identified challenges in the marketing system of fodder crops seed production and tools to overcome them. It is substantiated that in the marketing system of fodder crops seed production the use of digital marketing tools increase the effectiveness of marketing and can be a source of competitive advantage in the long run. Conclusions. Intensification of fodder crops seed production marketing allows to solve such tasks as providing the fodder crops seed market with domestic varieties adapted to regional peculiarities, meeting the needs of agricultural producers in fodder crops seed production for high quality feed production and preservation of agroecosystems, interregional exchange. The marketing system for fodder crops seed production involves combination of a marketing management system and a system of Marketing-mix elements for prompt response in conditions of unstable market situations.
Purpose. To substantiate the scientific and theoretical foundations of the formation of feed centers in the united territorial communities in conditions of limited resources and to solve the problem of providing the population with livestock products. Methods. The dialectical method of scientific cognition, observation, comparison, abstract-logical and statistical-analytical analysis, graphic-illustrative method. Results. The peculiarities of the development of livestock in Ukraine in modern economic conditions are determined. The problems of dairy farming under martial law in Ukraine are characterized. It is established that with a decrease in the number of cows, their productivity increases, both in large farms and in small ones. It has been determined that the level of feed supply in small farms requires improvement of the level of feed supply and the quality of diets. This problem can be solved, according to the experience of developed countries, by forming feed centers on an integrative basis within individual territorial communities. The organizational and structural structure of a feed center within a typical rural territorial community is presented. The algorithm for the formation of a complete mixed diet in a feed center for different types of farm animals is formed. The basic requirements for the organization of complete feeding of highly productive cows are outlined. Conclusions. In the context of the European integration processes of domestic agricultural production, the problem of food supply, the decline of traditional livestock industries, the migration of economically active population, in particular from rural areas, the development of small-scale livestock production is becoming increasingly important. The formation of integration formations based on cooperation will help to solve the problem of providing the population with livestock products, employment of the rural population and socio-economic development of territorial communities.
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