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<p class="Ttuloresumen">This project on teaching innovation was developed in ESIC Business &amp; Marketing School Valencia and is based on the educational opportunities provided by Digital Signage. This paper describes the different phases undertaken to implement a flexible teaching method that counted on the participation of 43 third-year undergraduate students of Communication and Public Relations during two consecutive academic years (2013-2015). The objectives of this project are to promote educational innovation through the creation of a work structure led by teachers and to encourage students´ independent learning in the process of constructing knowledge through the development of the most appropriate visual designs for the transmission of information and advertising messages from the school. To achieve this, students have used Photoshop, Flash and Premiere software. The obtained results show that this project helps to encourage assimilation and implementation of key concepts in the field of creativity, graphic design and content management. The project also supports that teachers involved in the project should improve education quality by pooling and making the most of the best practices they have implemented on new methodologies in teaching and the development of their subject matters.</p>

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Las características, regulación y secuelas de la telebasura originan periódicamente discusiones profesionales, académicas y, lógicamente, como efecto de su predominio público, ha sido abordada por diputados y senadores. Las apariciones mediáticas de personajes como Belén Esteban provocan y reavivan la controversia sobre los límites de la 'neotelevisión'. Este artículo analiza las publicaciones oficiales de las Cámaras Parlamentarias para revelar las aportaciones políticas al fenómeno de la telebasura. Se advierte la politización de un concepto que se ha usado interesadamente para desacreditar al director de turno de la televisión pública, con más acritud, en las legislaturas populares.

Purpose The purpose of this paper is to analyse how the media addresses entrepreneurship and to identify the attributes linked to this phenomenon. Design/methodology/approach The sample is defined in terms of a linguistic corpus comprised of content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010–2017. Word association and co-occurrence analyses were carried out. Further, a non-supervised clustering process was used as the basis for a thematic analysis. Findings Correspondence between social and media patterns related to the entrepreneurship phenomenon is revealed by the results. It is shown how attributes such as “success”, “innovation”, “ecosystem” and “woman” appear as very relevant and are linked to different co-occurrence scenarios. Relevant thematic groups are also identified related to lexical associations such as innovation, digital economy and public policies linked to entrepreneurship. Research limitations/implications It is important to emphasise that this study has identified and explored relationships between words, but not their evolution. Furthermore, conclusions cannot be drawn concerning whether there are differences in how each newspaper has dealt with entrepreneurship because of the way the corpus was constructed. Originality/value The study provides empirical evidence that helps to identify the way media approaches entrepreneurship. The authors carried out the analysis on the media contents and not on the perception of the public on the phenomenon.

El presente trabajo ha sido desarrollado en el marco del proyecto de investigación Estudio y clasificación de las terapias naturales, complementarias y alternativas a través de los medios de comunicación y de las redes sociales. Ideas y valores de transferencia al imaginario social (CSO2014-57778-R), financiado por el Ministerio de Economía y Competitividad y por fondos Feder de la Unión Europea.

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