Estudio longitudinal sobre el tratamiento de la homeopatía en la prensa digital española (2012-2016)

Abstract

El presente trabajo ha sido desarrollado en el marco del proyecto de investigación Estudio y clasificación de las terapias naturales, complementarias y alternativas a través de los medios de comunicación y de las redes sociales. Ideas y valores de transferencia al imaginario social (CSO2014-57778-R), financiado por el Ministerio de Economía y Competitividad y por fondos Feder de la Unión Europea.

Media’s portrayal of CAM: Exploring 40 years of narratives and meanings in public discourse

“…Thus, Escribà-Sales et al (2015), who analysed the 2009–2014 period, noted that the Spanish press showed poor media attention with regard to the reporting of the efficacy or harmlessness of homeopathy and that, although the data indicated that the negative frame was the most common, the newspapers were not linked to a particular type of positioning. Two subsequent studies covering the 2012–2016 period found that the conflict and controversy framework was the predominant one in the coverage of homeopathy and that, basically, the news was divided into four thematic clusters: health, academic, disease and pseudotherapy (Martí-Sánchez and Roger-Monzó, 2018; Roger-Monzó and Martí-Sánchez, 2019). The two most recent studies, which cover the 2015–2018 period, highlight that media attention has increased in the Spanish press, dominated by a sceptical discourse (Cano-Orón et al, 2019b) and that the narrative related to evidence-based medicine is much more frequent in news stories rejecting CAM (84%) than supporting them (54.5%) (Moreno-Tarín, 2019).…”