Purpose: The purpose of this paper is to discuss the role of eco innovation in order to achieve sustainable development in manufacturing industries. The outcomes of this paper attempts to describe the main drivers of eco innovation among companies, core categories of eco innovation practices in manufacturing industry and framework of radical and incremental eco product innovation. The last part of the paper provides the insight of the new paradigm for eco innovation research in new millennium particularly in developing countries.Design/methodology/Approach: The selected papers that have been reviewed were retrieved from Google scholar database with high citation index.Findings: Manufacturing acknowledges eco innovation as a pivotal role to attain sustainability development in ecology, economy and society. There are three main drivers that able to boost the manufacturing sustainability namely regulation, responsibility and competition. Four types of eco innovation practices are product, process, marketing and organizations. However, among of them, eco product innovation is highly discussed among scholars in new millennium. Most of high cited literature describes the dimension of radical and incremental literature in four dimensions: modes of changes, economy values, design changes and eco innovation practices. The new research paradigm should discuss on eco innovation management in manufacturing industry.Originality/value: Most of scholars are confused with the correct concept of eco innovation and its relationship towards sustainability development. Therefore, this paper attempts to provide a clear direction on difference between the incremental and radical eco product innovation implementation in manufacturing industry en route for building the sustainable development echoes to economy, ecology and society.
Purpose of the study: To evaluate the efficacy of a CAI called MathTutor in helping autistic students to learn addition in mathematics.
Methodology: A pre-post-test experimental model was employed in the study. The study participants included three autistic male students who possessed all the prerequisite skills.
Main findings and novelty: The study participants were found to have been benefitted which indicates that MathTutor improves their learning abilities as an effective instructional strategy. The use of CAI enabled the participants to memorise their lessons and actively take part during the entire lesson.
Applications of this study: The study is beneficial for people involved in caring for autistic students with the help of computer assisted application. This will ease the burden of the carer takers of autistic children in dealing with their conditions while at the same enabling them to navigate the world.
Celebrity endorsement is a type of marketing campaign that involves a well-known celebrity such as movie stars, entertainers, and athletes to endorse the products which include physical products, services, and ideas. It is tough to capture a position in consumers' mind, but celebrity endorsements give the companies an added dimension in keeping the attention of viewers. The presence of celebrities will improve a brand awareness and provide an enormous support needs by promoting the brand's intrinsic value. However, the power of celebrity endorsers in achieving positive attitudes and purchase intentions for the endorsed brand has been questioned by some studies. Therefore, the purpose of this research is to investigate the relationship between celebrity endorsement in online advertisement and consumer's purchasing intension. This study examined the effect of attractiveness, trustworthiness, expertise and product fit of celebrity endorsement towards the consumer purchase intention. The sample is obtained from a total of 200 respondents from all the states in Malaysia. The essential analysis involved are reliability analysis, descriptive statistics analysis, correlation analysis, multiple regression analysis and hypothesis testing. All of the analysis were analyzed using the SPSS Version 25. The findings of this study depicted that attractiveness, trustworthiness and product fit play an important role in ensuring the effectiveness of a celebrity endorsement. Hence, those variables could be a powerful marketing tools for marketers when implementing celebrity endorsement as part of their marketing strategies.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.