This research study aimed to understand the impact of Instagram usage on the psychological well-being and body image of female university students. In this study, a survey questionnaire was used for data. A sample of 150 female university students was selected through convenience sampling from the University of Management and Technology. The sample was equally divided among three academic programs offered in UMT e.g., BS, MA and MPhil. Moreover, cultivation theory was employed to provide a theoretical framework for a better understanding of the phenomenon and to explain the results.Findings suggested that the use of Instagram is the major cause of serious psychological issues in female university students and increased dissatisfaction among the female students regarding their own bodies. However, findings further suggest that the impact of Instagram was higher among those who spend more time on social media.
Media framing has a significant role in demonstrating a certain perspective and eventually determining the context and intention of the news creator. While this research focused on the trends in framing news on cross-border political issues in Times of India and The Hindu from India and Dawn and The Nation from Pakistan from June 1st, 2014, to May 31st,2018. The news coverage of political issues pertaining to morality;exploitation of religious, moral, and ethical sentiments across the board,were studied to examine the political agenda-setting by the selected dailies.The data of 7236 were collected on census bases from the selected dailies and analyzed with respect to three main indicators of morality framing;religion, ethics, and moral values. The research concludes that both India and Pakistani media use the moral aspect of religion and ethics in framing political issues to set certain political agendas and deteriorated bilateral political efforts.
The portrayal of perfect images of women in television advertisements has been studied extensively in Western media. However, women's representation in Pakistani advertisements has received little attention. Therefore, this research study was intended to explore the influence of the portrayal of perfect idealized images appearing in television advertisements and their associated effects on the mental health of women. A survey was conducted and a questionnaire was filled out by 360 female students from the University Management and Technology. The participants were asked about the perfect images of models and about their experiences being exposed to such images. Furthermore, the researcher employed the social comparison theory in order to provide the theoretical framework of the study. The results suggested that the majority of women agreed that they get disappointed after watching models having slim bodies, spotless skin and fair complexion in the Pakistani advertisements. The findings concluded that such portrayal is Psychologically harming women.
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