Morality Framing in Cross-border Political Issues between Indian and Pakistani Print Media

Abstract

Media framing has a significant role in demonstrating a certain perspective and eventually determining the context and intention of the news creator. While this research focused on the trends in framing news on cross-border political issues in Times of India and The Hindu from India and Dawn and The Nation from Pakistan from June 1st, 2014, to May 31st,2018. The news coverage of political issues pertaining to morality;exploitation of religious, moral, and ethical sentiments across the board,were studied to examine the political agenda-setting by the selected dailies.The data of 7236 were collected on census bases from the selected dailies and analyzed with respect to three main indicators of morality framing;religion, ethics, and moral values. The research concludes that both India and Pakistani media use the moral aspect of religion and ethics in framing political issues to set certain political agendas and deteriorated bilateral political efforts.

Mapping Media Framing and Politics: A Bibliometric Analysis Across the Globe

“…In analysing media content and understanding how different frames influence audience perceptions He et al (2020), framing theory has become a fundamental tool. The theory underscores the power of the media to shape public opinion by presenting certain perspectives and determining the context and intention behind news creation (Hassan et al, 2022). It is through framing that the media can narrow down political alternatives and ultimately, guide public discourse towards specific interpretations (Munoriyarwa & Chibuwe, 2022).…”