This paper aims to characterize the profile of the prospective IoT market in Indonesia. The primary data were collected in July 2018 through a comprehensive survey that sampled respondents representing the whole Indonesian population. The questionnaire was developed by extracting the 4 (four) main issues regarding which the potential users of the IoT technology may have concerns, i.e., willingness to use the IoT services, concerns related to rejection and worries about the IoT, the characteristics of the IoT hardware, and perceptions about the role of the IoT within the existing system. The results of the survey were analyzed to capture the profile of the prospective IoT market, and the strategic implications of the findings were considered. Several interesting results were found, ranging from answering the common question of what kinds of the IoT services are most anticipated to answering the delicate question of how the Indonesian people perceive the disruptive force that the IoT technology may exert. The contribution of this research is that it can be used as an initial guide or reference for regulators, the government and the IoT firms that will begin to deploy services in Indonesia. IoT, Internet of Things, Indonesia, developing country, market, technology.
INDEX TERMS
Tujuan penelitian ini untuk mendapatkan gambaran mengenai keunggulan bersaing penyelenggara telekomunikasi dan mengeksplorasi bagaimana menciptakan keunggulan bersaing yang superior dalam lingkungan bisnis yang bergejolak. Penelitian melibatkan pimpinan unit bisnis penyelenggara telekomunikasi di Indonesia sebagai responden penelitian dengan metode descriptive survey dan explanatory survey menggunakan Partial Least Square-Path Modelling (PLS-PM). Dari analisis deskriptif, diperoleh bahwa keunggulan bersaing penyelenggara telekomunikasi di Indonesia termasuk dalam kategori baik dan lebih banyak dibangun melalui efisiensi produk, terutama efisiensi yang lebih tinggi dalam menghasilkan produk atau layanan. Namun demikian, hasil penelitian menunjukkan bahwa kecepatan respon pasar memiliki kontribusi yang lebih dominan dalam menciptakan keunggulan bersaing yang superior pada lingkungan bisnis yang bergejolak. Untuk mengatasi masalah ini, penyelenggara telekomunikasi di Indonesia perlu meningkatkan kemampuannya, terutama dalam menciptakan respon yang lebih cepat untuk memasuki pasar-pasar baru serta menghasilkan produk atau layanan dengan biaya yang lebih rendah.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.