The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management.
Malaysia had ranked as eighth over the top 20 countries with mismanaged plastic waste. The largest source of this issue was high consumption of single-use plastic by individuals. It is believed that, residents’ social behaviour played a significant role in reducing single-use plastic, which contributed to decreased plastic pollution. Therefore, this study investigates the factors that affect residents’ single-use plastic behavioural intention in Malaysia using the Theory of Planned Behaviour (TPB). A Quantitative study using survey questionnaire was employed and the total samples were 341 residents in Batu Pahat Johor. All of the data were analysed using regression analysis through Statistical Packages for the Social Sciences (SPSS) software. The results show a positive relationship between all variables except for environmental awareness and law and regulation. At the same time, the most influential factor affecting residents’ single-use plastic reducing behavioural intention was the attitude of residents against lower plastic consumption. Future studies were recommended to be conducted in urban areas which could obtain more desired outcomes. Thus, the findings from this research could provide useful and specific information for policy makers to implement effective strategies for protecting the environmental ecosystem in Malaysia. Doi: 10.28991/esj-2021-01275 Full Text: PDF
The objective of this chapter is to analyze the challenges faced by Malaysian companies in cybersecurity and to determine solution for Malaysian companies to overcome challenges in cybersecurity. The data were collected from the expert people in cybersecurity fields using interview sessions. The finding confirmed that the awareness and budget are very important in other to implement the element of cybersecurity in the company. Cybersecurity is good and desired as a protection for an organization in developing strategic planning to gain more profitability and increase the productivity of goods and services. This research will be beneficial for the organization because it will provide the solution for the company to overcome the cybersecurity issues. From this research, an organization can have potential to enhance competitiveness and understand the problem occur, then do the improvement by implementing cybersecurity.
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