The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands

As the Industrial Revolution 4.0 is spreading its wings all over the world and, therefore, also in Vietnam, the logistics industry in Vietnam is facing a severe shortage of human resources in both quantitative and qualitative terms. The role of human resources management (HRM) becomes extremely important. Recruitment is considered the first major function of HRM practices and is the cornerstone of successful in business. In order to improve the recruitment strategy, recruiters need to better understand job pursuit intentions (JPI) of job seekers. Therefore, this study investigates how four dimensions of corporate social responsibility (CSR) affect JPI among employees working in the logistics sector in Vietnam. The secondary data are from previous studies and published newspaper articles. Meanwhile, the primary data are collected from consultation with 10 experts and through five in-depth structured interviews with 30 randomly-selected employees as well as 288 survey questionnaires returned from employees in the logistics companies in Vietnam. The findings show that economic citizenship, legal citizenship and ethical citizenship are positively related to JPI of job seekers, where economic citizenship appears to be the most influential factor. The limitations of the study and an agenda for further research are put forward.

Section: Discussionmentioning

confidence: 99%

Corporate Social Responsibility and Job Pursuit Intention of Employees in Vietnam

Hoang¹,

Vu²,

Ngo³

2020

“…Finally, as mentioned, there are very few studies exploring the relationship between CSR associations and consumer purchase intention (Wongpitch et al, 2016;Zahari et al, 2020) and still now, no studies investigate the moderating role of CSR associations in the link between brand awareness and consumer purchase intention. A moderating impact is defined as 'a variable that alters the direction or strength of the relation between a predictor and an outcome' (Frazier et al, 2004, p. 116).…”

Section: H2: Csr Associations Have Positive Effects On Consumer Purchmentioning

confidence: 99%

The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

HOANG¹,

Nguyen²,

LY³

et al. 2020

This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.

“…To achieve the firm's goals in maximizing firm value, the firm needs to maintain good relations with the surrounding community by reducing the negative impact of the firm's operational activities in the form of firm contributions in the form of CSR disclosure. So, this has become a core element of strategic management and branding (Zahari et al, 2019;Lee, 2018;Kang & Hwang, 2018).…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility, Profitability and Firm Value: Evidence from Indonesia

Machmuddah¹,

Sari²,

Utomo³

2020

The intention of this research is to identify the effect of corporate social responsibility (CSR) disclosure on firm value with profitability as a moderating variable. Data collection is carried out with data documentation that is based on financial reports and sustainability reports. All companies listed on the Indonesia Stock Exchange (IDX) during the 2013-2017 period are considered as the population of this study. Samples were selected using the purposive sampling method. The following are criteria that would be used in this study: 1) publish a sustainability report using the GRI G4 standard as a reference in preparing reports for 2013-2016, 2) publish a complete financial report for the 2014-2017 observation period, 3) not experience a loss during the 2014-2017 period. The total sample of the study was 109 companies. The study uses path analysis assisted with WarpPLS software version 6.0. The results show that the disclosure of corporate social responsibility has a positive and significant effect on firm value, and profitability moderates the effect of corporate social responsibility disclosure on firm value. The implication of the research is that implementing corporate social responsibility is very important to increase firm's value and firm's sustainability in the future.