Soetomo (2007), tourism development efforts which is local society oriented is still low and there are a lot of development failure because the policy holder still think partially. They only think about institution and sectorasl ego; society considered do not have the financial ability and quality skill to manage or participated directly in tourism nature and culture based activities.The aim of this research is 1) arrange the tourism rural activity area based on society sustainability tourism development. 2) Mapping the potentials, necessity and issues to plan the rural tourism development. 3) Empowering the societyto be responsible and play an active role toward planning and managing the rural tourism. This research is using qualitative descriptive with its variable rural tourism developmant plan. The data were collected by using observation, interview, documentation, and directional group discussion. The data analysis method is using appraisal rural partisipatory method consist of village history, seasonal calendar, daily lifes, village map, transect, livelihood analysis, and matrix ranking.
The development of a tourist village is an option for BUMDes in Malang district as a driver of the local economy. The research objective is to analyze to compile the BUMDes model in developing competitiveness that has competitive advantages in the global market. Methods of data collection using interviews, questionnaires and observations with a research sample of 200 respondents taken by purposive sampling from tourists visiting 10 tourist villages in Malang district. The approach used in this research is mixed methods, including qualitative and quantitative methods to assess the competitiveness and factors that affect the performance of BUMDes. The analysis technique uses Structural Equation Modeling (SEM) to model tourism competitiveness in Malang district. The results showed that the competitiveness of tourism villages as indicated by the attractiveness (attractions), infrastructure, tourist facilities, accessibility and institutions significantly affected the competitiveness and increased performance of BUMDes in Malang district
Tujuan studi untuk mengetahui pengaruh rating pada toko online di aplikasi Tokopedia dan Bukalapak, jumlah followers instagram ecommerce dan electronic word of mouth (eWOM) terhadap keputusan membeli konsumen, membahas mengenai keputusan konsumen untuk membeli barang yang diinginkan berdasarkan rating dan review dari beberapa pembeli yang memberikan ulasan di aplikasi jual beli online dan di Instagram. Penelitian ini menggunakan metode Partisipatory Observer yang melibatkan 2 aplikasi jual beli online dan ecommerce yang ada di Intagram dan Facebook. Hasil penelitian ini menunjukkan bahwa indikator dalam penelitian ini memiliki pengeruh terhadap perilaku konsumen dalam mengambil keputsan untuk membeli sebuah produk di ecommerce, dan toko di aplikasi online Tokopedia dan Bukalapak
Penelitian bertujuan menganalisis pengaruh corporate social responsibilty (CSR) terhadap loyalitas merek, dan menganalisis kesadaran merek, brand attitude dan kepuasan pelanggan sebagai mediasi CSR terhadap loyalitas merek. Menggunakan pendekatan penelitian kuantitatif, eksplanatory research. Variabel penelitian terdiri dari CSR, kesadaran merek, brand attitude, kepuasan pelanggan, dan loyalitas merek. Teknik pengumpulan data menggunakan survei online terhadap 115 konsumen pakaian yang dilakukan secara random. Hasil penelitian menunjukkan CSR memiliki pengaruh positif terhadap loyalitas merek, selanjutnya kesadaran merek dan kepuasan konsumen menjadi mediasi pengaruh CSR terhadap loyalitas merek, sedangkan brand attitude tidak memediasi pengaruh CSR terhadap loyalitas merek.
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