Proceedings of the International Conference on Community Development (ICCD 2020) 2020
DOI: 10.2991/assehr.k.201017.128
|View full text |Cite
|
Sign up to set email alerts
|

Antecedents of the Ability to Identify Business Opportunities and Innovations Through Active Information Search Moderation

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2023
2023
2024
2024

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(1 citation statement)
references
References 25 publications
0
1
0
Order By: Relevance
“…Others revealed that the application of CT skills to marketingespecially advertising and promotionincrease their effectiveness by enabling businesses to reach intended target groups more efficiently (Kraus, Harms, & Fink, 2010). CT skills improve the quality of business opportunity identification through active information search (Sugito, Kamaludin, Pramaditya, & Putri, 2020), as these can be used as a framework for evaluating new product concepts and developing unique product designs (Eggers, Lovelace, & Kraft, 2017).…”
Section: Systematic Literature Reviewmentioning
confidence: 99%
“…Others revealed that the application of CT skills to marketingespecially advertising and promotionincrease their effectiveness by enabling businesses to reach intended target groups more efficiently (Kraus, Harms, & Fink, 2010). CT skills improve the quality of business opportunity identification through active information search (Sugito, Kamaludin, Pramaditya, & Putri, 2020), as these can be used as a framework for evaluating new product concepts and developing unique product designs (Eggers, Lovelace, & Kraft, 2017).…”
Section: Systematic Literature Reviewmentioning
confidence: 99%