There is a tendency of increase and change in the structure of demand for the products from agricultural sector in the modern global environment. Such situation demands market orientation of agricultural producers, from business entities to individual agricultural holdings, in order to offer the appropriate response to the changes in the environment conditions and new market demands. The entrance and survival in the developed world market demand raising the competitiveness of agricultural sector which cannot be based on the low input prices alone (land, workforce), but the application of modern knowledge and innovation, that is, the synergistic effect of all the competition factors. For their part, the state and local governments should create an encouraging social and economic environment for agriculture and rural development, especially in undeveloped regions and areas of the Republic of Serbia. The undeniable agricultural potentials can significantly contribute to foreign trade balance improvement, public debt reduction, unemployment decrease and increase of the living standard of the population.
Blagostanje i zaštita potrošača, odnosno ostvarivanje koristi za potrošače na osnovu visokog nivoa konkurencije između tržišnih učesnika koji posluju na istom relevantnom tržištu osnovni je cilj politike zaštite konkurencije. Drugim rečima, kao jedan od ciljeva politike zaštite konkurencije svakako treba imati u vidu i javni interes, što je ujedno osnovni predmet ovog rada. Efikasna konkurencija ima pretežnu ulogu u kreiranju podsticajnog i razvojnog okruženja za sve tržišne učesnike, te je vrlo važno da ograničavanje konkurencije bude svedeno na minimum. U tom kontekstu, u radu su sagledani ciljevi zaštite konkurencije, imajući u vidu očuvanje javnog interesa, objašnjen je koncept javnog interesa, obrazložena uloga očuvanja javnog interesa iz ugla zaštite konkurencije i predstavljeni su uporedni primeri iz prakse. Veza između zaštite javnog interesa i zaštite konkurencije do sada nije detaljno analizirana u literaturi, iako postoji sve veći broj slučajeva pred komisijama širom sveta gde se test nacionalne bezbednosti ili test javnog interesa uzima u obzir prilikom odlučivanja komisija, ne samo u slučajevima prijave koncentracija, već i u slučajevima povrede konkurencije.
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