There is a rapidly growing literature on dark patterns, user interface designs-typically related to shopping or privacy-that researchers deem problematic. Recent work has been predominantly descriptive, documenting and categorizing objectionable user interfaces.These contributions have been invaluable in highlighting specific designs for researchers and policymakers. But the current literature lacks a conceptual foundation: What makes a user interface a dark pattern? Why are certain designs problematic for users or society?We review recent work on dark patterns and demonstrate that the literature does not reflect a singular concern or consistent definition, but rather, a set of thematically related considerations. Drawing from scholarship in psychology, economics, ethics, philosophy, and law, we articulate a set of normative perspectives for analyzing dark patterns and their effects on individuals and society. We then show how future research on dark patterns can go beyond subjective criticism of user interface designs and apply empirical methods grounded in normative perspectives.
Dark patterns are an abuse of the tremendous power that designers hold in their hands. As public awareness of dark patterns grows, so does the potential fallout. Journalists and academics have been scrutinizing dark patterns, and the backlash from these exposures can destroy brand reputations and bring companies under the lenses of regulators. Design is power. In the past decade, software engineers have had to confront the fact that the power they hold comes with responsibilities to users and to society. In this decade, it is time for designers to learn this lesson as well.
Automated analysis of privacy policies has proved a fruitful research direction, with developments such as automated policy summarization, question answering systems, and compliance detection. Prior research has been limited to analysis of privacy policies from a single point in time or from short spans of time, as researchers did not have access to a large-scale, longitudinal, curated dataset. To address this gap, we developed a crawler that discovers, downloads, and extracts archived privacy policies from the Internet Archive's Wayback Machine. Using the crawler and following a series of validation and quality control steps, we curated a dataset of 1,071,488 English language privacy policies, spanning over two decades and over 130,000 distinct websites.Our analyses of the data paint a troubling picture of the transparency and accessibility of privacy policies. By comparing the occurrence of tracking-related terminology in our dataset to prior web privacy measurements, we find that privacy policies have consistently failed to disclose the presence of common tracking technologies and third parties. We also find that over the last twenty years privacy policies have become even more difficult to read, doubling in length and increasing a full grade in the median reading level. Our data indicate that self-regulation for first-party websites has stagnated, while self-regulation for third parties has increased but is dominated by online advertising trade associations. Finally, we contribute to the literature on privacy regulation by demonstrating the historic impact of the GDPR on privacy policies.
The evolution of tricky user interfaces.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.