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Purpose The purpose of this paper is to explore trends in entrepreneurship spaces developed by universities to support entrepreneurship education. It identifies characteristics that make a space conducive to innovation and explains whether current spaces adequately conform to those characteristics. More generally, this paper seeks to clarify what is being built, for which purposes and with what results. Design/methodology/approach Given the novelty of this research, the paper uses a multiple-method approach to allow for an iterative examination between theory and data. Multiple data and methods were used, including an action research method, a systematic survey of 57 entrepreneurship spaces at US universities and a thematic and content analyses of interviews carried out with individuals directly involved in the functioning of such spaces. Findings The paper presents a prescriptive model aimed at guiding the practitioner in the design of an entrepreneurship space. It identifies five types of entrepreneurship spaces that differentially support entrepreneurial activities and rely on different characteristics. These characteristics are centrally important for innovation and entrepreneurship spaces. Practical implications There are a number of practical implications from the work. It identifies key challenges in the design of entrepreneurship spaces and shows which questions to consider in the decision-making process. Originality/value The paper advances research on entrepreneurship spaces, an important yet poorly understood phenomenon. It reviews and introduces the literature on how space can support innovation, entrepreneurship education and entrepreneurial “spirit’” and proposes a typology of entrepreneurship spaces, providing a path toward more robust and comprehensive theory building.

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To prepare students for the changing media industry, educators must determine whether part of their mission is to prepare students to think and act entrepreneurially. This international study queries faculty who are developing media entrepreneurship courses. The study finds that while the courses take varied forms, the main objectives of the courses are to introduce students to the business side of media startups and to teach students to identify opportunities for innovation—whether inside legacy media organizations or as part of a media startup. The study offers some cautions and challenges for institutions seeking to embark on similar curriculum changes.

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While STEAM disciplines like engineering and the arts have made great strides in exploring pedagogical strategies for teaching entrepreneurship education, media entrepreneurship is much more in its infancy, having emerged in journalism and communication curricula in the early 2000s. These media-focused programs may teach career competencies such as digital communication, interpersonal and team skills and innovation strategies to a broad swath of interdisciplinary students, including those from engineering, arts and other STEAM disciplines. It has been a decade since Neck and Greene highlighted three “known worlds” of teaching entrepreneurship and proposed a new “method” world. Using recent syllabi solicited from media entrepreneurship, entrepreneurial journalism and journalism innovation courses, this study evaluates which of the “worlds” – entrepreneur, process, cognition, or method – is being utilized to teach entrepreneurship in the media and technology fields.

Educators and professionals agree on the top skills and knowledge and the course objectives that should be emphasized within media entrepreneurship courses. All groups of respondents assess team building, revenue streams and content development as the most important skills taught.