Examination of Pedagogy and Instructional Innovation to Create Entrepreneurs in the Media and Technology Fields

Graybeal, Geoffrey; Ferrier, Michelle

doi:10.1177/25151274211033155

Cited by 4 publications

(3 citation statements)

References 45 publications

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“…This relates to other current research that highlights the importance of interpretive repertoires to embrace technological change . It also underscores that we need to carefully examine the pedagogy and our understanding of how we best support learning and development of these students (Graybeal & Ferrier, 2021). This could include teaching survival strategies to empower students (Marín-Sanchiz et al, 2021), and reflecting together on what it means to you seriously and not just thinking "oh that's a guy that is only drinking beer on his socials".…”

Section: Discussionmentioning

confidence: 99%

The Dynamics of Influencer Marketing

Monzoncillo¹

2022

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His research and teaching interests include international media strategies, media branding, media business models, media and cultural policy, social media and media industries/cultural industries.YouTube, Instagram, Facebook, Vimeo, Twitter, and so on, have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more.Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence. The Dynamics of Inf luencer MarketingThis series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice.It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing 'mix' -from product development, consumer behaviour, marketing analysis, branding and customer relationships, to sustainability, ethics and the new opportunities and challenges presented by digital and online marketing.

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Section: Discussionmentioning

confidence: 99%

The Dynamics of Influencer Marketing

Monzoncillo¹

2022

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“…Education research has also begun to examine how local community members serve as mentors for teacher candidates (Zeichner et al, 2016). Entrepreneurship studies have examined how local communities interact with formal educational programs to influence students’ entrepreneurial competencies (Graybeal & Ferrier, 2021; Jackson et al, 2021) and entrepreneurial activity (Agboola, 2021). However, as Harfitt (2018: 64) argues, a “crucial knowledge domain that is often overlooked by schools and teacher education institutes (TEIs) is the community beyond the walls of the school classroom.” Generally, there has been a “lack of attention to the role of local communities” in preparing and supporting teachers (Barnes, 2017; Zeichner, 2015: 118).…”

Section: Theoretical Foundationsmentioning

confidence: 99%

Teacher entrepreneurial ecosystems: How local communities support teacher entrepreneurs

Roundy

2022

Entrepreneurship Education and Pedagogy

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Teacher entrepreneurs pursue innovative opportunities to create value for their students and colleagues; however, it is unclear how local communities enable teacher entrepreneurs and why some communities provide fertile ground for teacher entrepreneurship while others stifle teacher entrepreneurs. To address the limited understanding of how communities can support teacher entrepreneurship, this paper draws from entrepreneurial ecosystems research and the micro-foundations approach to develop a multi-level framework to explain the attributes of “teacher entrepreneurial ecosystems.” The main insight is that where teachers engage in entrepreneurship matters and that, in addition to teacher- and school-based characteristics, important contextual differences exist at the community-level in the depth of support for teacher entrepreneurs. Specifically, the theory explains how key differences in teacher entrepreneurial ecosystems influence teacher entrepreneurship and, in turn, how the activities of teacher entrepreneurs influence the diversity, coherence, and resilience of their ecosystems. The theory contributes by explaining how teacher entrepreneurial ecosystems function, motivating an agenda for studying teacher entrepreneurial ecosystems that catalyzes research at the entrepreneurial ecosystem and education interface, and generating insights that can help teachers and school administrators to harness their local communities and empower teacher entrepreneurs.

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“…Technological entrepreneurship is at a higher level than entrepreneurship and is the delivery of a new product or providing innovation in services in the field of new technologies. In other words, it is a process of engineering the future of a person, organization, or nation [1]. Technopreneur is an entrepreneur who has technological understanding, creativity, innovation, dynamism and the courage to be different are his characteristics.…”

Section: Introductionmentioning

confidence: 99%

Development of a framework for the growth of technological entrepreneurship in FMCG companies

Khodabandeh avili

2023

IJIMES

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Technological entrepreneurship is an underlying and fundamental approach that enables the transformation of a creative idea into an entrepreneurial opportunity. The entrepreneur needs tools to be able to transform his ideas into operational innovation for hunting environmental opportunities. The growth of information and communication technology, as well as the wideness and ubiquity of the Internet, have provided these people with the right opportunity and tools. Entrepreneurial dreams can be turned into reality by using information technology facilities. According to the development of knowledge-based economies and the importance of using new technologies in economic growth, the field of technological entrepreneurship is expanding every day and includes wider dimensions. Technological entrepreneurship plays an important role in the process of creating a regional economy and sustainable development in the country. The need for technological entrepreneurship is because technology-based industries are rapidly expanding and replacing traditional industries. In this regard, the present research aims to identify the factors affecting the development of technological entrepreneurship capabilities in FMCG companies in order to develop and grow the culture of technological entrepreneurship. In this research, a conceptual framework is presented for the development of technological entrepreneurship, which can be a valuable guide for improving processes in knowledge-based organizations.

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Examination of Pedagogy and Instructional Innovation to Create Entrepreneurs in the Media and Technology Fields

Cited by 4 publications

References 45 publications

The Dynamics of Influencer Marketing

The Dynamics of Influencer Marketing

Teacher entrepreneurial ecosystems: How local communities support teacher entrepreneurs

Development of a framework for the growth of technological entrepreneurship in FMCG companies

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