Media Entrepreneurship

Abstract

To prepare students for the changing media industry, educators must determine whether part of their mission is to prepare students to think and act entrepreneurially. This international study queries faculty who are developing media entrepreneurship courses. The study finds that while the courses take varied forms, the main objectives of the courses are to introduce students to the business side of media startups and to teach students to identify opportunities for innovation—whether inside legacy media organizations or as part of a media startup. The study offers some cautions and challenges for institutions seeking to embark on similar curriculum changes.

Journalistic innovation and digital society: An adaptation of journalism studies

“…This second option seems more apt for journalists, who are often disconnected from business areas in defence of their work. In his study, Ferrier (2013) indicates that the motivation to include items related to entrepreneurship is found in the generational change that affects the profession and the newsrooms, the decrease in the number of journalists hired directly by companies, the recovery of the editorial sector by journalists, the reduction of barriers to enter the business and the consequent profitability of niches and specialised segments, among other arguments. The barriers to teaching the fundamentals of entrepreneurship are recurring: the lack of interest on the part of students, the scarcity of teaching resources and the lack of institutional support, whether academic or from the journalism industry itself.…”

Shortening the Learning Curve of Media Start-Ups in Accelerators

“…Media entrepreneurship is an emerging field of research which deals with entrepreneurial aspects of media firms, and more specifically, how media start-ups face entrepreneurial opportunities (Ferrier, 2013;Khajeheian & Tadayoni, 2016). In other words, it scrutinizes how those start-ups explore, evaluate, and exploit opportunities (Hoag, 2008).…”

“…Nowadays, media start-ups are facing immense competition more than ever. These start-ups, like others, are finding exceptional ways of generating revenue from the very early stages of their establishment (Ferrier, 2013;Salamzadeh & Kirby, 2017). Moreover, they learn so fact, since these start-ups provide people with interactive platforms of communication (Girard & Stark, 2002).…”

“…Media entrepreneurship is an emerging field of study around the Globe, and more specifically in Iran, which is attracting the attention of different scholars and practitioners. Therefore, the idea of creating start-ups in this field is also an emerging domain (Ferrier, 2013;Khajeheian, 2013Khajeheian, , 2017. Moreover, these start-ups have two choices, that is either to use support measures or not.…”

Media Entrepreneurship—Taking Stock and Moving Forward

“…For example, graduates of journalism programs are pushed into entrepreneurial careers (though this for some is largely a euphemism for precarious work situations of free-lancers, e.g., Cohen, 2015). These new careers are increasingly catered for by new higher education curricula of entrepreneurial journalism and media entrepreneurship offered within or in addition to existing media programs (e.g., Ferrier, 2013; Sindik & Graybeal in this issue)-even though recent empirical evidence from Spain points at the low level of entrepreneurial intentions among media and journalism students (Goyanes, 2015). On the other hand, contemporary technological developments-typically within the digital realm-have paved the way for a new kind of entrepreneurial start-ups that are disrupting the media industry (see Compaine & Hoag, 2012).…”