-Traditional real estate business models are not able to attract young generation customers since they are used to acquire required information from digital apps and devices. This paper aims to develop a framework for application of advanced visualization technology in residential property marketing to offer a detailed 3D information model to customers through the real estate websites. The paper presents the result of a survey examining the experience of customers who were used one of the five selected real estate on-line platforms in Australia. The survey targets a sample of 120 participants, who are selected at the University of New South Wales covering different genders and nationalities. Based on the result of the survey, the framework is verified and shows how 3D scanners can be useful for on-line property management. The results would be useful for property managers to communicate with customers by providing visualized information, and customers can easily examine whether the property meets their requirement without any physical inspection. The application of visualization technologies to residential property marketing will provide customers with more reliable and credible property information by 3D modeling and pictures, which is beneficial to property owners, customers and other stakeholders as well as real estate agents.
Increased internet penetration rate has made internet marketing an integral part of real estate industry. This may result in an inefficient process for the buyers and sellers due to the need for physical inspection. The aim of this study is to present key factors influencing the users’ decision to use a web-based technology for real estate purposes. This is an ongoing study including two phases: developing a framework based on a case study, and conducting a survey to measure customer perception on incorporating online visualization techniques. The paper presents the result of the first phase evaluating real estate marketing platforms as case studies in Pakistan and Australia. While the initial results show that physical inspections are still required before deciding on property transaction, it was found that the number of inspections can be reduced by incorporating a 3D model of the property to the listing platform. In addition, it was observed that clarity of search results and provision of a 3D model are some of the key factors influencing the user preference to use the website again. This reinforces the idea that advanced visualization techniques can improve the current reliability issues faced by customers and may also streamline the transactions. This study will be extended by conducting the designed survey in two target countries one a developed country and the other one a developing country to compare the most popular features to international customers.
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