A Framework for Using Advanced Visualization Tools for Residential Property Management

Abstract

-Traditional real estate business models are not able to attract young generation customers since they are used to acquire required information from digital apps and devices. This paper aims to develop a framework for application of advanced visualization technology in residential property marketing to offer a detailed 3D information model to customers through the real estate websites. The paper presents the result of a survey examining the experience of customers who were used one of the five selected real estate on-line platforms in Australia. The survey targets a sample of 120 participants, who are selected at the University of New South Wales covering different genders and nationalities. Based on the result of the survey, the framework is verified and shows how 3D scanners can be useful for on-line property management. The results would be useful for property managers to communicate with customers by providing visualized information, and customers can easily examine whether the property meets their requirement without any physical inspection. The application of visualization technologies to residential property marketing will provide customers with more reliable and credible property information by 3D modeling and pictures, which is beneficial to property owners, customers and other stakeholders as well as real estate agents.

A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms

“…These are physical and tangible components of any system, which combine in a systematic way to achieve value for a product or service [131]. Gadgets used in real estate include those for digital story telling that rely on augmented information [132], collaborative decision making through VR and BIM integration [133], real-time tracking for near-miss accidents [134] and as-built modelling using Lidar and 3D laser scanning [135], among others. Various data collection tools and gadgets have been developed over the years to augment real estate practices.…”

“…A recent study that involved a survey of online real estate platforms concluded that by using these advanced visualisation tools, property managers could communicate more easily with consumers, and consumers could examine properties more easily from the point of view of their requirements without a physical inspection. 3D modelling, views and pictures provide customers with more credible and reliable property information that is mutually beneficial to key stakeholders: property owners, consumers and real estate agents [135]. Another application of 3D scanning relates to heritage conservation and recording [150].…”

“…Technologists, by integrating VR and AR with BIM, can easily collaborate with construction professionals throughout the construction process. The consumer can get a feel for a property and envision their plans for it through walk-throughs and 3D experiences [135,166].…”

Semi-Augmented Reality, a Novel Approach to Improve Customer Safety in the Pre-sale Process of Under Construction Buildings

“…In recent years, virtual 3D models of the buildings have created a significant enhancement in the marketing process for presenting the building's specifications to the customers. The property owners, customers, real estate agents, and other stakeholders benefit from these virtual 3D models [39]. It should be noted that the 3D models do not replace the experience of the customers to walk through their desirable units, feeling the spaces, and observe the outside views.…”