Stories help consumers to make sense of the product and/or services in marketing and branding. Especially in tourism, storytelling is an effective channel for destination brand communication. Stories are powerful because they turn myths into tangible consumer experience creators; they provide insights and encourage learning. Tourists have always needed myths-stories with attractive plots and characters to make sense of the tourism destination. So it's important to have portfolio of attractive, positive stories and effective storytelling channels in destination brand communication for any destination brand. In this paper, certain stories derived from a formerly conducted research about a city destination were investigated. Data were derived from the stories by using qualitative approach based on content analysis. Word counting, classification and labeling techniques were utilized. The analyses yielded plots, themes that were connected with the destination brand. The plots/themes included wide range of linkages reflects positive and/or negative sentiments. Also, various attractive characters, places, beliefs, phenomenon, experience etc. were raised related with the destination brand as a result of analyses. After all, "Objects" and "locality" themes put forward. The results have represented a concentrated summary of the meanings subject to able to use in destination brand communication utilizable by tour guides, destination developers, marketers and brand managers.
Cities have become the engines of economic development more than ever before. Nowadays, numerous cities have been using technological and innovative service delivery tools called "smart city technologies and applications" to affect living conditions of their residents and visitors positively. These technologies and applications can be seen at government and private buildings, city facilities and management, informational and communicational technology infrastructure and personal services. They have a net-positive impact on the environment and natural resources by reducing harmful emissions, excessive and unnecessary use of energy, water, gas, public and private transport vehicles etc. On the city branding side, efficient, sustainable and powerful city economy, security, tidiness, regularity in urban facilities, enhanced civic imagery and a decent quality of life have made a city attractive to its target audiences. In this paper, smart city technologies and applications in the world's leading smart cities were examined. Thereafter, common and/or city-specific applications were listed. Finally, in the light of these findings, some suggestions were put forward for tourism cities which aim to realize sustainable economic development by means of tourism and be an attractive city/destination for their existing and prospective visitors.
Tourism is a sector that fundamentally produces "experience". Tourism is affected by advancement in the market and its environment. In recent years, innovation and new entrepreneurship in tourism are shifting to technology-intensive ones. The main aim of this study is to show the impact of technology on the areas of innovation and entrepreneurship in tourism destinations through examples. The study has shown that smart technologies have affected various tourism subcomponents for a long time. The destination has turned into "smart destination", as a result of using technology and applications in city infrastructure. Smart destination applications are expected to extend in usage due to their increasing effect on productivity and experience quality. Investigating case studies and successful world examples have been the main method followed in the current research for examining challenges in technological transformation in tourism destinations. The results of the study are expected to support an increase in tourism productivity and experience quality by also paying sufficient attention to facilitating the daily life of local people.
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