DMO need to take advantages of social media as a primary ways to draw tourist to visit destinations. Visitors' use and trust social media content creation of pre-visits and post-visit to the island. It is seen as a trustworthy for travel planning. Social media are used to promote activities, programs, events and local culture for tourist to experience. 132 self-administered surveys at Nipay Bay, Pangkor Island, Malaysia was analyzed. Convenience sampling was used to collect survey data. Descriptive statistic and regression was used to analyze the result. The regression result showed that 74.8% variance of the social media trust was explained by these social media consists of Instagram, Google, Facebook, Online travel guide, TripAdvisor, Twitter. The regression model was significant, F (6,125) = 61.770 p<.001, R²=.748. This proved that social media must be used collectively by DMO to promote the island as an alternative way to promote a destination branding.
Article HistoryEcotourism has been identified by the Malaysian government in its newly introduced National Key Economic Area as an important niche area, in which ecotourism would be used to differentiate Malaysia from other competing destinations in the region. Conventionally, ecotourism products are developed based on the existing cultural and natural attractions. In Malaysia, recreational forest have the potential to be developed and marketed as ecotourism destinations since these forests are endowed with many attributes of tourism attractions, including beautiful scenery, fresh-flowing rivers, waterfalls as well as diverse flora and fauna. There are currently a total of 124 recreational forests in Peninsular Malaysia which has received visitations by mostly local visitors and only a handful of foreigners. Thus, the principal purpose of this paper is to evaluate the relative importance of existing attributes in attracting foreign tourist to visit recreational forests. Several factors are noted as having the potential to influence future visits to the recreational forest. These factors include the vast diversity of natural resources, proximity to major cities where captured tourism markets are situated and the availability of facilities. Contribution/ Originality:This study is one of the very few studies which have investigated the Bukit Nanas recreational forest as an ecotourism destination. Also known as the KL Forest Eco-Park, it consist a small patch of tropical lowland rainforest in the middle of a city center that is accessible to foreigners and city dwellers to visit. This study documented that despite a robust surrounding development, Bukit Nanas is able to survive and preserve as the only virgin tropical forest available in the Kuala Lumpur. Therefore, all visitors" should appreciate and help to sustain this forest for the future.
River-based tourism product development is regarded as one of the critical segments that focus on proper physical, social, and economic expansion. To date, the lack of depth and concern is tapped into this market by either scholars or stakeholders accordingly. Currently, a part of the local plan for Muar development is envisioned towards developing and promoting the tourism industry. However, the primary challenge of river-based tourism is maximising the usage and livability of its waters and natural resources. Therefore, this research aimed to explore the suitable tourism product for river-based tourism, with the most significant market potential in the context of the Muar River through an assessment of the Tourism Opportunity Spectrum (TOS). The TOS approach is the methodology suitable as an assessment tool for tourism planning and management towards sustainability. The instrument was adopted from previous studies and executed through site inspection and familiarisation trips, namely observation and resources inventory. The main finding of this study was the zonation of five main areas, which contributed to the characterisation of different tourism products along Muar River, and the five scopes of TOS assessment. The recommendations will primarily support the enhancement of river-based tourism development and assist the stakeholders in achieving the visions and missions of Muar’s local plan.
In selecting tourism destination, travelers based their decisions on the perception of destination image attributes which they received from multiple information sources. Thus, the objective of this study was to explore and identify the dimension of image as perceived by travelers to the state of Perak, Malaysia by employing an exploratory factor analysis. The results exhibited that local attraction and facilities is the main indicator that attracts tourists to Perak followed by natural setting. The findings also showed the need for facilities maintenance and development of quality infrastructures and facilities while minimizing detrimental impacts on the natural surroundings. This study confirms that 'affective construct' of destination image is the highest indicator that attracted visitors to state of Perak. Henceforth, strategic image management should be in place in both designing and implementing advertising, promotional campaign and maintaining the infrastructure. Implications for marketing as well future development of tourism in Perak are discussed and presented in this paper.
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