Destination Image through the Perspectives of Travellers to State of Perak, Malaysia

Abstract

In selecting tourism destination, travelers based their decisions on the perception of destination image attributes which they received from multiple information sources. Thus, the objective of this study was to explore and identify the dimension of image as perceived by travelers to the state of Perak, Malaysia by employing an exploratory factor analysis. The results exhibited that local attraction and facilities is the main indicator that attracts tourists to Perak followed by natural setting. The findings also showed the need for facilities maintenance and development of quality infrastructures and facilities while minimizing detrimental impacts on the natural surroundings. This study confirms that 'affective construct' of destination image is the highest indicator that attracted visitors to state of Perak. Henceforth, strategic image management should be in place in both designing and implementing advertising, promotional campaign and maintaining the infrastructure. Implications for marketing as well future development of tourism in Perak are discussed and presented in this paper.

The impact of knowledge, attitude, consumption values and destination image on tourists’ responsible environmental behaviour intention

“…Destination images consist of mainly cognitive and affective perspectives, whereby cognitive components include the structural and physical elements of the destination whereas affective components are made up of relaxing atmosphere, pleasant and safe surroundings (Baloglu & McCleary, 1999). In comparison to local attraction sites and infrastructure, destination image was the strongest predictor of visit intention (Jamaludin, Mokhtar, & Aziz, 2018). Past studies confirmed stated that a positive destinations image contributes to the tourists' visit intention and played an important role in tourists' decision making (Chen & Tsai, 2007;Siti-Nabiha et al, 2008).…”

Exploring Educational Tourists' Destination Selection Behavior Using the Extended S-O-R Model

“…The ideas of extrinsic motivations, emotion and cognitive image were introduced and developed as an extension of the S-O-R paradigm based on theories of environmental psychology. The Mehrabian-Russell modified version of the S-O-R environmental psychology model was used for the current investigation as it has been extensively used in earlier studies to investigate how the environment influences behaviour by affecting emotion and cognitive image (Jeong et al, 2020;Mun et al, 2018). International education tourists are critical to the global travel industry as they travel frequently to learn about different cultures and local languages.…”

“…All construct items were adopted from other studies and modified to fit the current study. For the demographic data, the items were adopted from (Mun et al, 2018). The measurement items for extrinsic motivation were adopted from Ojo et al (2016) and Negm (2018).…”

Typology of Perak Cultural Landscape: The Geographical Mapping Analysis

“…This study focuses on the Geographical landscape as an initial mapping of the cultural landscape as it has a physical character that is identical to easily be navigated by the GIS technology. Mapping these typologies of Perak's cultural landscape helps to identify and understand the distribution, diversity, and interconnectedness of cultural elements within the region [8]. It supports cultural preservation, tourism development, community engagement, and sustainable management of the cultural heritage of Perak.…”