The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.
Information and communication technology (ICT) has an important role in economic development throughout the world. One of the choices of new methods that involve technology to complete a job remotely is mobile working. The application of mobile working provides many benefits for workers and companies. One of the benefits of implementing mobile working is improving work-life balance. Work-life balance is an individual's ability, regardless of gender, to balance work and family obligations. Research related to work-life balance in the era of mobile working is still lacking, especially in the Asian region. In addition, the main keyword that dominates the work-life balance is still the work environment. In the mobile working era, work-life balance was investigated using bibliometric methods to provide an appropriate reference for further research. Objective this research aims to provide a comprehensive bibliometric literature study on work-life balance in the mobile working era. The articles in this study were obtained from the Scopus database, a total of 47 articles related to work-life balance in the mobile working era in 2020-2022. Researchers use VOSviewer software to help conduct co-authorship, co-occurrence, and citation analysis.
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