The fast food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast food consumption among Malaysian undergraduates as they constitute a large percentage of fast food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant.
In twenty-first century, online shopping becomes increasingly popular as more people starts to shop online using their smart phones and internet. Online shopping is a process of buying and selling of products and services through internet. The purpose of this paper is to examine online shopping behaviour among young adults in Malaysia. This paper investigates four variables that influence young adults online shopping behaviour namely convenience, customers satisfaction, persived and price level. A survey has been conducted by distributing google form questionnaires through WhatsApps applications.The collected data was analised using both frequencies and multiple regression analyses. The empirical findings of this study shows that convenience, customers satisfaction and price level positively influence the online shopping behaviour among adults. In contrast, persived risk has a negative effect with regards to online shopping. Among the four variables, convenience, persived risk and price level were found to be significant while consumer satisfaction was not.
Islam is a religion that guides people in every aspect of life. This involves guiding Muslims to do business in a manner that is blessed (barakah). Thereafter, Muslim entrepreneurs would be able to become a role model to the non-Muslims not only on the aspects of business dealing, but also principles that lead to business success. However, despite guiding Muslims on how to operate business the Islamic way, not many Muslims turned out to be successful as they should be. Were they not practicing enough Islam that resulted in poor business performance? For the purpose of analysis, 110 data were obtained from an entrepreneurship program held in Kuala Lumpur, Malaysia The aim was to investigate the impact of religiousness and personal values on business performance. Multiple regression analysis was conducted to fulfill the objectives of the study. The analysis generated an unexpected outcome. Religiousness was inversely related to business performance. Intrinsic and extrinsic values were not significantly related to business performance; hence did not support the findings of previous studies. Justification for the unexpected results and recommendation for future research were also discussed in the paper.
This paper intends to study the impact of remittance inflow on the Malaysian economy. It was found that recipient countries benefited from the inflow of remittance economically, financially and socially. Malaysia is one of the remittance recipient countries besides Philippines, Mexico and India. In the Malaysian context, most of the remittances come from skilled workers or professionals. Although remittances received will have positive effects on the Malaysian economy, it also creates brain drain issues due to the outflow of high skilled workers and professionals to other countries. As reported, more than two million people have emigrated since Malaysia’s independence in 1957 resulting in increase in remittances which shows the inflow of capital. This is only the short run impact. In long term, the country might face ‘double whammy’ on decrease in the remittance inflow.
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