An Insight into Online Shopping Behaviour among Young Adults in Malaysia

Mokhtar, Marziah; Yusoff, S. Y. M.; Asmuni, Shahariah; Fauzi, Nur Ain M.

doi:10.24191/jeeir.v8i1.6298

Cited by 11 publications

(9 citation statements)

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“…Based on the respondents’ indication of acquired education to‐date, the largest percentage of participants had a tertiary level degree qualification (56.7%). Additionally, past studies suggest that users of online shopping have at least some technical proficiency or education to be able to successfully use technology to complete their online shopping transactions and tend to be wealthier (Mokhtar et al., 2020; Song & Sun, 2020). Furthermore, the data collected presented insight into the preference of the respondents on the type of device/s used to conduct online shopping.…”

Section: Discussionmentioning

confidence: 99%

Common traits in online shopping behavior: A study of different generational cohorts

Nwobodo,

Weissmann

2023

Glob Bus Org Exc

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This study examines the online shopping behavior of the different generational cohorts (X, Y, and Z) to determine the differences and similarities in their behavioral patterns. The study's findings in the Malaysian context reveal that, irrespective of generational cohorts, key factors significantly influence online shopping behavior. Notably, information quality and source credibility play a pivotal role in enhancing information usefulness, highlighting consumers' strong emphasis on the credibility and quality of information sources when making online purchase decisions. Additionally, personalized services provided by online retailers positively influence consumers' habitual behavior, reduce their willingness to switch to other retailers, and encourage online purchases. This suggests that tailored services and products catering to individual needs foster repeat behavior and customer loyalty. Interestingly, generational cohorts appear to have little impact on consumer responses, indicating that, as online shopping becomes more prevalent, consumer behavior tends to align around common traits, such as valuing information quality and credibility, personalized services, and the formation of positive shopping habits.

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Section: Discussionmentioning

confidence: 99%

Common traits in online shopping behavior: A study of different generational cohorts

Nwobodo,

Weissmann

2023

Glob Bus Org Exc

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“…How a consumer thinks about a product's price explains more information and gives a deep meaning [13]. The price has a significant effect on whether a consumer decides to buy a product.…”

Section: Pricementioning

confidence: 99%

Click, Buy, Regret? Unveiling the Determinants of Impulsive Online Buying Behaviour

Sajeetha-Madhavan,

Tay

2023

Advances in Social Science, Education and Humanities Research

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In today's environment, business models are always changing and adapting. Every business is going online (e-commerce), and many are promoting their items on numerous online channels. Because Malaysia is one of the countries with the highest e-commerce usage, it is critical to understand what drives Generation Z to make impulsive purchases. As the e-commerce sector expands, online shopping is not only increasing in popularity worldwide, but it is also becoming an established purchase strategy. Marketers are aware that the number of people utilizing e-commerce is rapidly increasing worldwide, and they might send a reminder to potential customers to browse for things they could be interested in. As a result, it may result in impulsive buying behaviour. Therefore, the primary purpose of this study is to analyse the factors influencing online impulsive buying behaviours among Generation Z. This study employed quantitative analysis, with 150 Malaysian respondents serving as a sample. A Google Form was used to disseminate a questionnaire to the respondents. Descriptive analysis, reliability, and multiple regression tests were used to investigate the data. According to the findings of this study, price, promotion, motivation, service quality, product variety, and convenience all have a strong positive link with online impulsive buying behaviour. As a result, this study looked at the factors that induce Generation to buy products impulsively when using online platforms. This study provides useful information that has assisted Generation Z in better understanding the values and priorities that drive purchasing decisions and making well-considered purchases.

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“…Internet is a new technology that assists people in conducting their business efficiently either locally or internationally. Therefore, this technology is beneficial to the users in terms of cost-effectiveness and timeliness in the buying and selling activities which only happens with a touch of their fingertips on the devices, for instance, the computer and mobile telecommunication equipment without entering the physical stores (Mokhtar, Yusoff, Asmuni & Fauzi, 2020).…”

Section: Underlying Theorymentioning

confidence: 99%

Internet User and Economic Growth: Empirical Evidence from Panel Data

Wahab

Nayan²,

Cheah³

2020

JEEIR

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There has been an increasing interest among academicians pertaining to the relationship between internet user and economic growth. The adoption of internet creates effective platform of business trade that provides expediency and convenience in doing business globally and thus results in tremendous dependency on technology to expand business locally and internationally. Hence, the use of internet plays a crucial role in the economic development of a country and undoubtedly to a certain extent affects economic growth of a nation. This paper aims to examine the relationship between internet user and economic growth in seven selected Southeast Asia countries. Panel Autoregressive Distributed Lag (ARDL) (PMG) model is employed in examining the relationship between internet user and economic growth from year 1997 to 2013. Consistent with endogenous growth theory proposed by Romer (1986), this study reveals that internet user and trade positively and significantly affect the economic growth in selected Southeast Asia countries. The increase in the use of internet thus is philanthropic to the users and can lead to faster economic growth. Worldwide acceptance of this new information technology makes internet indubitably requires exceptional attention by promoting and encouraging its use particularly amongst individual users and enterprises to improve their standard of living and for the betterment of their countries in handling daily activities more effectively.

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An Insight into Online Shopping Behaviour among Young Adults in Malaysia

Cited by 11 publications

References 0 publications

Common traits in online shopping behavior: A study of different generational cohorts

Common traits in online shopping behavior: A study of different generational cohorts

Click, Buy, Regret? Unveiling the Determinants of Impulsive Online Buying Behaviour

Internet User and Economic Growth: Empirical Evidence from Panel Data

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