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According to leading theories, the picture superiority effect is driven by conceptual processing, yet this effect has been difficult to obtain using conceptual implicit memory tests. We hypothesized that the picture superiority effect results from conceptual processing of a picture's distinctive features rather than a picture's semantic features. To test this hypothesis, we used 2 conceptual implicit general knowledge tests; one cued conceptually distinctive features (e.g., "What animal has large eyes?") and the other cued semantic features (e.g., "What animal is the figurehead of Tootsie Roll?"). Results showed a picture superiority effect only on the conceptual test using distinctive cues, supporting our hypothesis that this effect is mediated by conceptual processing of a picture's distinctive features.

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Age reductions in priming have been explained by differences in processing demands across implicit memory tests. According to one hypothesis, older adults show reduced priming relative to younger adults on implicit tests that require production of a response because these tests typically allow for response competition. In contrast, older adults do not show reductions in priming on identification tests that contain little response competition. The following experiments tested the specific role of response competition in mediating age effects in implicit memory. In Experiment 1, younger and older adults studied a list of words and were then given an implicit test of word stem completion. They studied a second list of words and were given an implicit test of general knowledge. Each implicit test contained items with unique solutions (the low response competition condition) and items with multiple solutions (the high response competition condition). In Experiment 2, younger and older adults were given explicit versions of the word stem completion and the general knowledge tests. Results showed an effect of age on explicit memory (Experiment 2), but no effect of age or response competition on priming (Experiment 1). Results are inconsistent with the theory that response competition leads to age effects on production tests of implicit memory.