As the use of the Internet and time spent on the Internet by individuals grows, and the use of virtual worlds like Active Worlds and Second Life increases, the library needs to have an interactive place and role in these worlds as well as a bricks and mortar space. This article provides an overview of what some libraries are doing in these worlds, especially on a collaborative library project in Second Life that was set up by two of the authors, Bell and Pope. The authors discuss and share successes and challenges with the project, how libraries are very relevant in these worlds, and how they can create partnerships with educators.
This article shares general information about the My Info Quest collaborative, explores publicity for the cooperative and how the public relations committee developed materials for participating libraries and the public, and details how marketing has occurred at the local level.
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