“…Second Life also provides opportunities for its residents to create virtual goods and services to sell, buy and trade to other residents using Linden dollars (Jennings & Collins, 2007), the currency that runs the Second Life economy which can be exchanged against real US dollars. Second Life provides enormous opportunities to imitate real world situations in a virtual environment, to name a few: reincarnation of ancient architecture and civilisations (Harrison, 2009); advertising and selling of real life commodities (Lui, Piccoli, & Ives, 2007); live music concerts (BBC, 2006;Walsh, 2006); experiencing complex medical procedures discounting dangerous outcomes (Thompson & Hagstrom, 2008); library services (Bell, Peters, & Pope, 2007); developing campuses (Lucia, Francese, Passero, & Tortora, 2009); and conducting classes and labs (Holmberg & Huvila, 2008).…”